Head of Product Marketing & Go-to-Market
About The Position
The Head of Product Marketing & Go-to-Market owns the commercial success of every product Chai Vision brings to market. Working at the intersection of Product Development, Marketing, Ecommerce, Sales, and Creative, this leader turns consumer insights into winning product strategies and ensures every launch reaches its full market potential. You'll partner with Product Development to shape innovation priorities, develop product briefs, define positioning, and lead commercialization from concept through launch across DTC, Amazon, Shopify, and retail channels. Success is measured by the commercial performance and long-term growth of every product. This role is approximately 60% strategy / 40% execution.
Requirements
- Consumer-first product marketer who starts with customer problems and market opportunities.
- Experienced commercial strategist with a track record of successful product launches.
- Strong cross-functional leader who aligns Product, Marketing, Creative, Sales, and Ecommerce.
- Exceptional storyteller who turns product features into compelling customer benefits.
- Go-to-market expert with experience across ecommerce and retail channels.
- Data-driven decision maker who uses research and performance metrics to guide strategy.
- Builder who enjoys creating scalable systems and processes.
Responsibilities
- Partner with Product Development to shape the innovation roadmap using consumer insights, market trends, competitive analysis, and customer feedback.
- Develop product briefs defining customer needs, product features, pricing strategy, positioning, and commercialization goals.
- Identify new category opportunities and unmet consumer needs.
- Develop compelling positioning, messaging, value propositions, product naming, and pricing recommendations.
- Translate technical features into customer-focused benefits that differentiate products in the marketplace.
- Lead end-to-end product launches across DTC, Amazon, Shopify, and retail channels.
- Develop launch strategies, messaging, creative direction, sales enablement, and launch assets.
- Coordinate cross-functional execution across Product Development, Creative, Brand, Ecommerce, Growth, Sales, Community, and Influencer teams.
- Drive launch timelines and retailer readiness.
- Own consumer, competitive, and category research to guide innovation and marketing decisions.
- Analyze reviews and market performance to improve future launches.
- Create retail presentations, launch kits, battle cards, comparison guides, FAQs, and product training materials.
- Monitor revenue, conversion, reviews, repeat purchases, margins, and product performance.
- Identify opportunities for bundles, subscriptions, cross-sells, upsells, and lifecycle growth.
Benefits
- Paid time off that increases with tenure at the company, giving you time to relax, recharge, and reset.
- 15 days of a flexible holiday schedule so you can celebrate what matters to you.
- Medical insurance with 50% of premiums covered.
- 401(k) with company match up to 4% to invest in your future.
- Continued education opportunities to keep your skills sharp.
- Holiday and birthday gifts—we celebrate our people.
- A collaborative, high-energy environment where ideas become action.
- Real room to grow as we scale.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
