Head of Performance Marketing

Paired

21h • Remote

About The Position

At Paired, we’re on a mission to help couples stay in love by providing a fun, safe space to explore and grow their relationships. Our app offers expert-backed questions, games, and quizzes to improve relationship skills daily, and we also provide physical products for real-life connection. Paired is the #1 couples app globally with over 12M downloads, 250,000 daily active users, and £5M in funding, having received multiple awards from Apple and Google. We are seeking a Head of Performance Marketing to expand Paired's reach to millions more couples. This role involves building and scaling a world-class performance marketing engine, with direct accountability for growth targets, budget efficiency, and experimentation. The Head of Performance Marketing will oversee paid acquisition, influencer marketing, and creative testing, collaborating closely with brand, data, design, and growth teams to maximize impact across both digital and physical products. Reporting to the CEO, this position is crucial for advancing Paired's mission.

Requirements

• Significant experience leading performance marketing for high-growth mobile application businesses
• Deep expertise in paid acquisition, creative testing, and influencer marketing, with strong understanding of attribution, experimentation, and efficient scaling
• Proven track record of delivering growth against ambitious targets while managing substantial budgets
• Strong analytical and strategic mindset, with the ability to use data to prioritise and make decisions in ambiguous environments
• Experience using performance channels to support long-term brand building
• Strong cross-functional leadership and communication skills, with the ability to influence at executive level
• Passion for Paired’s mission to improve the quality of couple relationships
• Experience leading, coaching and developing high-performing performance teams

Responsibilities

• Own and execute Paired’s performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiency
• Lead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance management
• Identify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendas
• Partner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical products
• Manage performance marketing budgets and external agencies or partners to deliver against targets
• Establish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiatives
• Act as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-making

Benefits

• Yearly salary of £100-110K (UK) with location-based adjustments for other EU countries.
• Significant stock options
• 25 days annual leave (+public holidays)
• Fully remote with access to our London office or a subsidised co-working space
• Yearly learning budget of £1,000 / €1,150
• Three annual in-person events across Europe: two focused coworking weeks and one team-building retreat
• 3 months paid maternity and 1 month paid paternity leave (same-sex and adoptive parents included)
• Comprehensive health insurance
• Opportunity to help millions of people with their relationships

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed