Head of Performance Marketing

Hercules

4d • $100,000 - $200,000 • Hybrid

About The Position

We are looking for a Head of Performance Marketing to own growth/performance marketing across all popular growth channels, including Google (Search/YouTube), Meta, Reddit, LinkedIn, TikTok, X, and more. This role involves owning channel strategy and budgets, building campaign architecture, running a creative machine, owning measurement and tracking from click to paid user, and automating operations, reporting, and analysis with AI.

Requirements

• Extremely data-driven and goal oriented: scrupulous about tracking CAC and CAC payback.
• Incredibly quantitative and analytical is a very hard requirement.
• AI-native: use AI to 10x your workflow.
• Experimentation: rapid, structured testing across creative/audience/offer/LPs.
• Budget management: managed at least a $10M+ budget.
• Creative machine: able to drive creatives at scale (with AI or 3rd parties).
• Leadership/management: track record of managing at least five people or specific agencies for specific channels.

Nice To Haves

• SaaS/software experience

Responsibilities

• Own growth/performance marketing across all popular growth channels: Google (Search/YouTube), Meta, Reddit, LinkedIn, TikTok, X, and more
• Own channel strategy + budgets across the platforms above.
• Build campaign architecture (targeting, bidding, pacing, landing pages).
• Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
• Own measurement + tracking from click → paid user
• Automate ops/reporting/analysis with AI

Benefits

• Healthcare, vision, and dental
• User whatever AI tools you’d like (you have an unlimited AI budget)
• Take what you need vacation policy
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed