Head of Patient Insights & Engagement

UCB•Atlanta, GA

18h•Hybrid

About The Position

The Head of Patient Insights & Engagement is a core role responsible for driving patient-centric insight generation and patient campaign performance measurement across assets/indications in partnership with commercial and cross-functional stakeholders including media, creative and customer relationship management agencies. This role will work closely with business partners to define business questions, select appropriate methodologies and techniques to provide insights to underlying business issues and measure performance of direct-to-consumer (DTC) patient campaigns. The role also involves working closely with vendors to ensure successful execution of fieldwork and/or performance data gathering, reviewing collected data, and making business-oriented recommendations to business partners.

Requirements

7+ years successful track record in previous marketing communications/strategy, market research and performance measurement roles within the pharma industry (agency or client side) or consumer packaged goods (CPG).
Candidates must currently live in the Atlanta, GA area or be willing to relocate.

Nice To Haves

Strong understanding of marketing strategy, brand management, media planning, primary market research methods and media program performance measurement.
Knowledge of pharmaceutical industry and/or DTC/media planning is a strong plus.
Demonstrated ability to lead through influence, align stakeholders, and drive delivery; people management experience is a plus when the role includes line management responsibilities.
Ability to align and guide insights professionals on a common agenda with potentially conflicting priorities (through influence and collaboration).
Strong quantitative, qualitative and interpretation skills.
Structured problem solver.
Seek for improvement: you will look for the best way for UCB to plan and execute insights demand (allocation of resources, impactful techniques, re-use of methods and results).
Agile mindset and love to test-and-learn.
Crisp communicator and can tailor your communication style to technical and non-technical audiences alike.
Ability to build a storyline to communicate the insights and corresponding recommendations to business leaders and serve as a constructive challenger to the business.
Analytical thinking, strong with numbers and insightful interpretation.

Responsibilities

Planning and leading agreed market research across organizational departments and stakeholders, with a planned primary allocation.
Putting together plans that help answer key hypotheses on priority business issues and opportunities and supports decision making.
Demonstrating an in-depth understanding of the therapeutic area and the competitive landscape, to ensure the right business questions are being asked.
Championing the patient ‘voice’ and serving as the patient subject matter expert, ensuring that they are at the heart of decision making for operational teams.
Leading planning of patient primary market research and DTC campaign measurement planning for the brand within the annual business planning process.
Leading management of the agreed market research activities, spear-heading new and emerging research methodologies, as well as championing best practice in established methodologies.
Leading agreed upon campaign measurement activities and cross-functional parties to quantify campaign impact and identify media plan optimization opportunities.
Ensuring strong communication with regional/local teams (legal, compliance, safety) so approvals of new initiatives happen smoothly.
Proactively keeping up to date with industry changes, methodologies, tools, and techniques and shares with wider team.
Gathering understanding from non-traditional sources (e.g., social media listening) in addition to commissioning specific primary research.
Working closely together with the US regional Advanced Analytics team to support performance measurement activities and ensure the right use of existing data sources and support to answer business questions in the most effective way.
Ensuring all planned market research is compliant and ensure “impact” is consistently being monitored along all projects.