Head of Organic Growth, Kraken Pro

Kraken

1d•$110,400 - $220,800

About The Position

The Head of Organic Growth will own how Kraken Pro is discovered and how interested traders become active users. This hands-on, player-coach role leads organic acquisition across SEO, content, social, community, referrals, and partnerships, with a focus on attracting high-intent traders and converting them into funded, active accounts. Organic growth is expected to connect brand-building with acquisition and build trust among traders. The role maps and measures the funnel from first touch to first trade, identifies drop-off points, and develops ways to improve conversion and re-engage traders. It partners closely with Product and Design to audit and improve landing pages, sign-up flows, onboarding, and in-product experiences. The Head of Organic Growth leads and develops a small team while remaining directly involved in shipping, testing, and improving growth initiatives. The position runs experiments across channels and funnel stages, reports growth insights and recommendations to leadership, and partners with Legal and Communications to ensure messaging is accurate, compliant, and aligned across regions and platforms. Success requires strong B2C acquisition judgment, product and UX instincts, analytical rigor, marketing range, familiarity with trader culture, and the ability to move quickly while making sound long-term decisions.

Requirements

At least 5 years of experience in B2C acquisition or growth marketing.
Experience in a player-coach role leading a small team.
Product savvy, with the ability to understand why people use products and translate features into growth.
Strong UX instincts and the ability to identify friction and brief Product and Design on improvements.
High AI competency.
Analytical rigor and comfort with funnels, cohorts, attribution, and experimentation; ability to turn data into decisions and clear narratives.
Ability to move quickly under pressure.
Working range across SEO, content, social, lifecycle, and partnerships, with the ability to direct work and contribute hands-on.
Good judgment about which channels and tactics to pursue or avoid.
Familiarity with trading culture and traders’ language.
Strong communication and leadership skills, including the ability to align cross-functional teams around a shared growth goal.

Nice To Haves

Experience in fintech, crypto, trading, or gaming.

Responsibilities

Own and execute organic acquisition strategy across SEO, content, social, community, referrals, and partnerships.
Map and report on the funnel from first touch to first trade; identify drop-off points and opportunities to recover or convert traders.
Partner with Product and Design to audit and improve landing pages, sign-up flows, onboarding, and in-product experiences.
Build growth through brand and trust across acquisition channels.
Develop deep knowledge of Kraken Pro and translate product strengths into growth opportunities.
Set direction for, coach, and unblock a small team while remaining hands-on in shipping, testing, and fixing growth initiatives.
Run experiments across channels and funnel stages, scale successful approaches, and stop ineffective ones.
Build clear dashboards and insights for leadership that explain growth drivers, underperforming areas, and recommended next steps.
Partner with Legal and Communications to ensure compliant, accurate, aligned messaging across regions and platforms.
Align cross-functional teams around shared growth goals.