Head of Marketing

dameproducts•Brooklyn, NY

2d•$160,000 - $180,000

About The Position

Dame Products is looking for a hands-on Head of Marketing to own our marketing strategy across DTC and retail, lead a small team, and drive focused, profitable growth. This is not a role for someone looking to build a big org or manage from a distance. We’re not looking to build a big team or burn big budgets—we’re looking for someone who loves making the right bets. If you crush it, we’ll absolutely grow—but scale is earned through results.

Requirements

7–10+ years of experience in marketing or growth, with hands-on experience scaling consumer brands
You’ve helped grow a brand meaningfully—ideally from ~$5–10M into the next phase ($20M+)—and understand the realities of constrained growth
Deeply fluent in performance marketing: CAC, LTV, MeR, attribution tradeoffs, and margin impact are second nature to you
Experienced managing people and setting up frameworks that help teams perform clearly and consistently
You enjoy being a player–coach and don’t see hands-on work as a step backward
You believe focus is a competitive advantage and are comfortable making hard tradeoffs
You care deeply about building culturally relevant brands—you understand taste, timing, and narrative, not just conversion rates
You’re excited to work on a brand that challenges norms, but you’re here primarily because you love building great brands, not just the category
AI-curious or AI-forward, already experimenting with tools to work smarter and faster
Pragmatic, low-ego, and energized by startup environments

Responsibilities

Own the end-to-end marketing strategy across DTC and retail (including Target), balancing brand building with performance marketing that drives profitability
Lead and manage a small marketing team, setting clear goals, frameworks, and expectations so people know how to succeed—and when they’re not
Act as a true player–coach: close to the work, close to the data, and actively shaping strategy and execution
Own the marketing P&L, with accountability for CAC, LTV, contribution margin, and overall efficiency
Drive focused prioritization—deciding what not to do as often as what to do
Partner with retail teams on expansion, new retailer onboarding, co-marketing initiatives, and in-store merchandising
Develop brand initiatives and moments that build cultural relevance and punch above our weight
Use AI and automation to increase creative output, improve analysis, and unlock efficiency
Build repeatable systems and processes that allow the function to scale when the business earns it