Head of Marketing

MLabs•New York, NY

3h•$200,000 - $300,000•Remote

About The Position

We are building the critical infrastructure required to bring the "real world" to Ethereum. Our mission is to provide the rails for Wall Street to operate on-chain, moving the global financial system into the 21st century. We are seeking a visionary Head of Marketing to own our narrative and bridge the gap between two distinct worlds: the high-stakes environment of institutional finance and the frontier of Web3. Reporting directly to the CEO, you will be responsible for the brand’s evolution as we prepare to reveal a series of groundbreaking products in 2026. This is a role for a storyteller who understands that for us to win, Ethereum must win—and you will be the one articulating that victory to the world.

Requirements

10+ years of experience across marketing, brand, and GTM strategy. You have previously served as the most senior marketing owner for a company or a major product line and have a track record of leading high-stakes launches.
Deep domain expertise in both Institutional Finance (credit markets, settlement pain points) and Web3/Ethereum (ZK-proofs, tokenization, and DeFi).
Exceptional writing and editorial skills. You can translate complex technical and financial concepts into compelling whitepapers, executive thought leadership, and viral social content.
A "roll-up-your-sleeves" leader who moves quickly without sacrificing quality. You obsess over copy, design systems that scale, and have an expert-level grasp of public channels (specifically X/Twitter and LinkedIn).
A strong eye for design and visual identity, capable of balancing "crypto techno-futurism" with the conservative, trustworthy branding required by institutional capital.
Ability to synthesize inputs from product, BD, and executive sessions into cohesive marketing strategies.

Responsibilities

Craft and lead the elevation of our parent brand while managing distinct sub-brand strategies for our upcoming 2026 product suite.
Own the social presence and content marketing machine, overseeing everything from short-form social engagement to long-form educational content and external writer management.
Orchestrate high-impact launches for stealth initiatives, including the creation of institutional sales collateral and infrastructure positioning for Web3 developers.
Oversee our presence at high-impact industry events, host community dinners, and maintain strong relationships within the Ethereum community to rally support for institutional adoption.
Own the website and ensure messaging effectively balances the needs of diverse stakeholders, from credit market agents to crypto-native technologists.