Head of Marketing

VANGUARD CHARITABLE ENDOWMENT PROGRAM•Malvern, PA

About The Position

Responsible for leading and executing strategies that drive demand and growth for Vanguard Charitable. Leads a team of marketing professionals responsible for building brand awareness and market share using various marketing, sales and advertising strategies. Innovative, high-energy, experienced leader adept in modern marketing practices.

Requirements

College degree or equivalent combination of training and experience in marketing and communications.
Minimum of seven years of demonstrated marketing/communications experience in roles with progressive responsibility.
Minimum of five years demonstrated leadership experience.
Experience working with a customer relationship management software, such as Salesforce.
Is adept at quickly grasping complex issues and anticipating both the short term and long-term implications of decisions.
Ability to synthesize complex information for the purpose of making quality decisions with a balance view of client and business. Proven aptitude for using data in decision-making.
Proven success collaborating with a team to deliver a project or initiative.
Exceptional written and verbal communication skills. Excellent project management and prioritization skills.

Nice To Haves

Master’s degree preferred.
Experience working for or with wealth management and financial services clients preferred.

Responsibilities

Builds and manages a diverse and high-performing team of 10 marketing professionals and third-party partners and agencies.
Leads team and manages $1M budget to execute on strategies to increase lead acquisition and conversion across target channels and audiences.
Identifies and pursues new business opportunities through innovative marketing campaigns and strategic partnerships.
Creates and executes marketing initiatives to nurture and expand existing customer relationships.
Oversees and approves all marketing materials and messaging.
Positions the company as an industry leader by supporting the development of thought leadership and strategic brand partnerships, showcasing Vanguard Charitable’s expertise.
Measures and reports on the performance of marketing strategies and assesses against organizational goals to optimize strategies and improve ROI.
Seeks out ways to gain insight into market motivations and client needs.
Develops and maintains strong inter-department relationships to drive shared goals, enable positioning and promotion of VC’s services and products to key audiences, and keep internal stakeholders apprised of progress to goals.
Contributes to enterprise strategy and priorities as a member of the Leadership Team.
Leads and participates in special business-wide projects as requested.