Head of Marketing

Yappy Group

7d•Remote

About The Position

Your new role is Yappy’s first full-time Marketing hire. You’ll work closely with US-based stakeholders and our Perth-based leadership team, with some async collaboration required. This is a fully remote, US-based role, with working hours that have some overlap with Perth (AWST). Our first preference is for the role to be based in California. We're also open to other US West Coast locations in the same/similar timezone, or Austin, Texas. We believe that great people make great companies. As our Head of Marketing, you’ll lead and contribute to this by: Building a predictable US-focused demand generation engine that activates ICP target accounts (services/solutions firms selling into enterprise Energy, Mining, Industrial Construction and similar large, complex industries). Making marketing a material contributor to revenue growth through marketing-sourced and influenced pipeline. Establishing Yappy as the category founder and leader in Decision Chain Influence & Intelligence. Enabling Sales with clear positioning, proof, and pricing narratives that improve qualification quality and close rates. Designing a documented, scalable marketing strategy, operating cadence, tools, and reporting. You’ll thrive at Yappy if you’re comfortable building from the ground up while keeping scale firmly in sight. This role suits someone who enjoys partnering closely with founders and executives, turning complex ideas into clear market momentum.

Requirements

Significant, relevant experience leading B2B marketing in enterprise or complex sales environments with medium-to-long sales cycles.
Go-to-market expertise across positioning, demand generation, content, brand, and sales enablement.
Strong category and messaging capability, able to distil complex value into simple, compelling narratives.
Hands-on leadership style, executing personally today while designing and building systems and teams for tomorrow.
Collaborative mindset, partnering effectively with Sales, Product, and Leadership in fast-moving environments.
Values-led approach, demonstrating growth focus, openness, integrity, teamwork, curiosity, and energy in how you work.

Responsibilities

Building a predictable US-focused demand generation engine that activates ICP target accounts (services/solutions firms selling into enterprise Energy, Mining, Industrial Construction and similar large, complex industries).
Making marketing a material contributor to revenue growth through marketing-sourced and influenced pipeline.
Establishing Yappy as the category founder and leader in Decision Chain Influence & Intelligence.
Enabling Sales with clear positioning, proof, and pricing narratives that improve qualification quality and close rates.
Designing a documented, scalable marketing strategy, operating cadence, tools, and reporting.

Benefits

Generous paid leave, including (per calendar year): 20 days Vacation Leave to rest and recharge.
10 days Sick Leave to prioritise your wellbeing.
2 days Volunteering Leave to contribute to a cause that matters to you.
1 day Birthday Leave to celebrate you.
10 paid Public Holidays.
Comprehensive health insurance 100% covered for the employee.
$2,000 professional development fund each year to fuel your growth.
Outstanding team culture, underpinned by Company Values that we lead by, hire for and celebrate (you can check them out here).
Remote-first working arrangements, with plans to set up offices is key locations as we scale. We offer flex with working hours, which goes both ways—there will be times when you need to align meeting schedules with our Australian team.
Global scaleup opportunity: Shape the future of a company, carving out a brand new category.
Innovation-first mindset: Work in a fast-paced, cutting-edge environment where your ideas are heard and matter.
Purpose-driven mission: We’re building for impact, not just valuation. Our founder has committed that the majority of the wealth he creates through Yappy will be dedicated to philanthropic efforts across health, hunger, environment and education.