Head of Marketing

True Classic•Calabasas, CA

13d•Onsite

About The Position

True Classic is hiring a Head of Marketing to lead our marketing efforts across the business, accountable for building durable demand, scaling profitable growth, and evolving how the brand shows up across every customer touchpoint. We are seeking a visionary, creative, and data-driven marketing leader who is also highly hands-on – someone who can set bold direction while rolling up their sleeves to drive execution. This leader will own how our brand and marketing strategy evolve as we continue expanding into new product categories (e.g., women’s), evolve as an omnichannel business, and accelerate international growth. All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Requirements

Bachelor’s degree required; MBA preferred
10–15 years of progressive marketing experience, including executive leadership roles
Proven success leading paid media, lifecycle marketing, and brand strategy in a high-growth DTC and omnichannel environment
Experience scaling marketing across new product categories and international markets
Visionary creative leader with a deep understanding of storytelling, brand building, and content that resonates emotionally with consumers
Strong analytical and financial acumen with the ability to translate data into clear business decisions
Excellent project management and organizational skills, with the ability to drive ideas from concept to execution
Track record of building, scaling, and inspiring high-performing teams
Exceptional communication and interpersonal skills, with the ability to influence senior stakeholders
Hands-on operator with an entrepreneurial mindset; willing to roll up sleeves and do what it takes to win
Ability to thrive in a fast-paced, ambiguous environment and drive change effectively

Nice To Haves

Background in apparel, consumer goods, or lifestyle brands

Responsibilities

Lead and optimize paid media campaigns across digital and traditional channels (e.g., Meta, Google, YouTube, TikTok, etc.) to efficiently acquire new customers and maximize return on marketing investment
Own acquisition efficiency, balancing scale, CAC, and LTV as the business grows across channels, categories, and geographies
Continuously test, learn, and optimize media strategy, creative, and spend allocation to drive sustained performance
Develop and execute a cohesive strategy for owned media channels (e.g., email, SMS, app, etc.) to nurture customer engagement, retention, and lifetime value
Build segmented, insight-driven lifecycle journeys that reflect customer behavior across DTC, wholesale, retail, marketplace, and international markets
Ensure lifecycle programs reinforce brand positioning while delivering measurable business impact
Shape and evolve True Classic’s brand strategy and positioning across all channels, geographies, and product categories
Ensure a strong, consistent, and differentiated brand identity that resonates with existing and new audiences as the business scales
Oversee brand activations, community initiatives, partnerships, and experiential moments that deepen customer connection and keep the brand culturally relevant
Oversee the creation and delivery of high-quality, compelling, and consistent brand storytelling across all marketing platforms
Partner closely with Creative to ensure content reflects the True Classic voice, aesthetic, and value proposition across omnichannel touchpoints
Balance performance-driven creative with brand-building storytelling to support both short- and long-term growth
Oversee end-to-end GTM strategy and execution for product launches, category expansions, channel rollouts, and major campaigns
Partner closely with Product, Merchandising, Operations, Technology, and Commercial teams to ensure tight alignment and on-time execution
Translate business strategy into clear marketing roadmaps and launch plans
Own the marketing technology stack, ensuring tools and platforms support scalable execution, personalization, and measurement
Leverage analytics, tools, and technology to uncover insights, diagnose performance, and inform strategic and tactical marketing decisions
Partner closely with Finance and Business Intelligence to align marketing investment, forecasting, and performance measurement with business outcomes
Hire, develop, and lead a high-performing marketing organization across paid media, owned media, brand & creative, and GTM
Effectively leverage agencies, consultants, and technology partners to extend internal capabilities
Build scalable processes, operating rhythms, and decision frameworks that enable speed without sacrificing rigor