Head of Marketing

Premier America Credit Union•Los Angeles, CA

22d

About The Position

We are seeking a strategic, forward-thinking Head of Marketing to shape the brand identity and growth trajectory of Premier America Credit Union. This role oversees the end-to-end marketing ecosystem—from strategic brand positioning and member insights to high-performance digital acquisition and community engagement. You will lead a high-performing team to drive member growth, deepen product penetration (loans, deposits, wealth management), and ensure seamless, "digital-first" member experience across all touchpoints. The ideal candidate brings not only deep technical and Marketing expertise, but also a demonstrated ability to think multidimensionally, act with integrity, and communicate with clarity and influence at all levels of the organization.

Requirements

Bachelor’s degree in marketing, business, or a related field required; MBA preferred.
10+ years of progressive marketing leadership experience in financial services, Fintech, or other highly regulated consumer industry.
Proven track record of aligning marketing strategy with enterprise goals, managing market complexity, and enabling growth in evolving markets.
Deep understanding of CRM (i.e. Salesforce/Hubspot), marketing automation and performance media.
Ability to develop and inspire high-performing teams and foster a culture of continuous learning and improvement.
Strong interpersonal skills and executive presence; able to build trust and influence across the organization.
Experience working directly with board members and regulatory bodies, including preparation of board materials and regulatory filings.

Responsibilities

Strategic leadership and brand governance – spearhead Premier America’s brand evolution, own annual planning and undertake the appropriate measures to ensure our market positioning in a crowded financial landscape.
Key driver in performance marketing and growth – full-funnel acquisition through multi-channel campaigns to drive high intent leads for core products, go to market strategies to drive lending and deposit growth, and digital optimization.
Member lifecycle and retention (CRM) – build sophisticated automated journeys for member onboarding, cross-selling and win-back strategies; understand Premier America’s member markets and ensures that the right products are presented at the right time in a way that aligns with member needs; pulse check member loyalty through data-driven insights (Net Promoter Score), and identify opportunities for member advocacy and personalized communication; establish and track KPIs to ensure actionable reporting and insights.
Community and omnichannel experience – Continue and enhance Premier America’s local engagement; ensure cohesive brand experience within branches and lead content development through various delivery channels that continues our storytelling to build trust and authority.
Daily management and oversight including budget ownership, ROI-driven decision-making, vendor management and cross-functional collaboration with other senior management and stakeholders.
KPI management and analytics – Determine key metrics and ensure regular reporting to all stakeholders for insights on how our products and services are performing and member satisfaction.
Team leadership and innovation – lead and develop a high-performing team capable of delivering excellence while creating time and capacity for strategic thinking.