Head of Marketing

Nolia HealthSeattle, WA
Remote

About The Position

Build the brand that changes how society sees caregiving 63 million Americans are family caregivers—and yet, the healthcare system is not built for them. At Nolia Health, we are changing that. We are an AI-enabled clinical platform integrating family caregivers into the healthcare system, delivering therapy, care navigation, and clinical support—all covered by insurance. Our model drives better outcomes, reduces strain on the system, and fundamentally reshapes how caregiving is understood and valued. This is not just another healthcare company. This is a category-defining movement. We’re looking for a Head of Marketing to build one of the most important consumer healthcare brands of the next decade. The role This is a rare opportunity to own marketing end-to-end at a breakout, mission-driven company—and to define how millions of families discover and engage with Nolia. You will sit at the intersection of: Brand and storytelling D2C growth and performance marketing Partnership-driven distribution (health systems, payors, community) You’ll work directly with the leadership team to build a marketing engine that is both deeply human and highly scalable.

Requirements

  • 8–12+ years in marketing, with experience in consumer-first, high-growth companies
  • Early-stage or startup experience where you’ve built from 0 → 1 or 1 → 10
  • Proven success scaling D2C performance marketing
  • Experience building or shaping a beloved consumer brand
  • Strong intuition for what resonates emotionally—and what converts

Nice To Haves

  • Experience in healthcare, digital health, or regulated industries (a plus, not required)
  • Experience working with multi-channel distribution (D2C + partnerships)

Responsibilities

  • Build an iconic, trusted consumer brand
  • Own and scale D2C growth
  • Develop a powerful content & community flywheel
  • Lead partnership marketing
  • Build and lead the marketing function

Benefits

  • Competitive base salary + meaningful equity
  • Health, dental, vision insurance
  • Flexible, remote-first culture
  • Opportunity to build and lead a core function from the ground up
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