Head of Marketing

Embedding VC•New York, NY

About The Position

We’re looking to bring on a Head of Marketing to build FLORA’s marketing engine— a metrics-driven, experimentation-heavy system that turns creative output into measurable growth. You’ll own the strategy, channels, and operating model that define how FLORA attracts, converts, and retains customers. This role blends performance marketing, creative orchestration, and rigorous experimentation — partnering deeply with Growth Product, Sales, and our Creative team to scale demand with speed and clarity.

Requirements

7+ years of experience across growth, performance, or marketing roles at fast-paced product-led startups.
Systems builder — data-native, analytical, and fluent in funnel math, attribution, and experimentation design.
T-shaped marketer — deep expertise in certain core channels with strong working knowledge across the rest.
Strong taste and creative judgment — can evaluate quality and execution without needing to be the creator.
Experience managing multi-disciplinary teams (creative, channel owners, producers) and knowing when to stay hands-on.
Strong written communicator — able to distill complex product concepts into clear, concise messaging.
Track record of hitting KPI targets and running disciplined experimentation programs.
Passionate, purpose-led, and all-in. You are obsessed with working towards our vision and spreading it to the world.
Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you.
Relentless focus on efficiency and effectiveness. You prioritize the highest-leverage activities that have the highest ROI.
Ownership mindset. You act like an owner - you have the highest standards of accountability for your work and proactively improve anything you see.
Nimble. You iterate continuously (without spinning wheels), execute with an extreme sense of urgency (every minute counts), and dive into new problems & opportunities seamlessly.
High bar for excellence + low ego. You're driven to win at the highest level. You seek and welcome feedback, and do what's best for the company and team.
Service mentality. You constantly think about how you can serve and provide value to others - to customers, partners, and teammates.
Daring. You bring to life bold, original ideas.

Responsibilities

Architect and operate the marketing foundation that fuels FLORA’s growth — building repeatable systems, standing up high-velocity experimentation, and elevating creative output into scalable demand programs.
Own strategy and execution across organic social, PR, SEO, GEO, paid, and lifecycle/email.
Build the marketing operating system — tools, measurement frameworks, attribution, funnel reporting, KPI cadence.
Build a rigorous experimentation engine — hypotheses, design, execution, measurement, iteration.
Set and own targets for signups, landing page visits, CAC, funnel conversion rates, and channel ROI.
Identify and scale new growth levers that compound over time.
Partner with Growth Product to align top-of-funnel motion with website/landing pages and in-product activation loops.
Coordinate with Sales and Customer Success on sales support (e.g. case studies, events, account-based marketing), handoffs, enablement, and education.
Translate channel strategy into clear creative briefs, formats, and experiments.
Act as a strong creative partner with a high taste bar — able to approve work, give direction, and make brand calls.
Ensure brand consistency and quality across all touchpoints while keeping the team moving fast.
Craft clear, compelling messaging that communicates FLORA’s value and product announcements across all channels.
Translate product capabilities into simple narratives and use cases that resonate with creatives and enterprises.