Head of Marketing

ZEISS•Dublin, CA

9d•$201,100 - $251,400

About The Position

How many companies can say they have been in business for over 178 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What’s the role? The Senior Director Marketing is responsible for the development and execution of national, downstream marketing and distribution strategies; supporting the Sales Management and field sales force in marketing matters (including assisting in the management of distributor relations) and managing related budgeting and revenue planning functions for Carl Zeiss Meditec’s Field of Business Surgical (Neuro, ENT, IORT, Dental, Spine, Services) in the United States. Supports the Group’s upstream marketing efforts by closely interfacing with the respective upstream teams, (located in Germany & China) on local market needs and requirements. The Senior Director is influential in executing CZMI’s internal as well as external growth strategies and takes the lead on all USA marketing activities related to this Field of Business (FOB).

Requirements

Bachelor’s degree required, MBA a plus.
Minimum 12 years of progressive marketing and sales/sales management experience, or related experience, preferably in the medical device industry.
Distributor management experience preferred.
Minimum 5 years personnel management experience required.
Capital equipment experience in the medical / surgical setting (e.g. Neurosurgery, ENT, Ophthalmology, Dental) essential.
Visualization systems are a plus.
Strong direct and distributor sales/” downstream marketing” experience mandatory.
Strong marketing leadership and decision-making skills critical.
Successful experience managing and leading professional staff.
Polished oral presentation and written communication skills.
Excellent analytical skills and ability to clearly communicate policy decisions company strategy and vision.
Experienced knowledge of financial analysis and analysis tools (i.e. spreadsheets, etc.)
Organizational agility to work across functions, business sectors and customers and markets.
Experience and awareness of working in multi-cultural businesses – peers, customers, etc.
Experience in other functional areas, product marketing, product development, sales, finance and other customer facing roles a plus.
Translating business objectives into the brand portfolio strategy and implementation plans.

Responsibilities

Direct U.S. FOB Marketing organization to achieve annual sales and profit plans.
Assist in the development of the FOB Market plan products and develop and execute the local implementation.
Develop successful working relationships with Field of Business Leadership, Business Sector Leadership and product development to ensure all current and future product developments are supported with timely and effective communications programs for common goals of the business.
Contribute to new product development plans and programs, including the successful launch of products to the FOB and the USA Market.
Plan, organize, staff, train and develop CZMI’s FOB marketing personnel.
Develop, implement and manage annual budget, compensation plan and motivational programs for department personnel.
Plan, organize, staff, train and develop CZMI’s FOB marketing personnel.
Interact with all levels of the organization, customers, KOL’s, vendors and industry competitors.
Manage Product Marketing Managers.
Plan, organize and conduct meetings and discussion groups, including annual sales and interim sales management meetings.
Develop and manage promotional plans and materials for major trade shows.
Support Sales organization in upgrading, changing, motivating, managing and maintaining “elite” direct and distributor network.
Identify and develop new local strategic alliances to broaden CZMI’s commercial opportunities.
Capitalize on fresh revenue opportunities; implement for maximum effect within distribution channel.