Head of Marketing

Hamilton Lane•Conshohocken, PA

About The Position

Hamilton Lane is looking to expand our team to satisfy the needs of our growing client base. Hamilton Lane is built on collaboration, teamwork and integrity. Our employees pursue excellence and always strive to do the right thing. We invest in our employees, clients and partner relationships, as well as, in the technology and resources necessary to remain competitive, working in a competitive environment that inspires innovation. What we do: As a recognized leader in providing Private Markets Solutions to clients across the globe, we manage approximately $140.9 billion in discretionary assets and have oversight of an additional $845.3 in non-discretionary assets as of June 30, 2025. The Opportunity: Hamilton Lane is seeking a strategic and results-oriented Principal, Head of Marketing, to lead the firm’s global marketing function. This role will have full accountability for a 25-person team spanning channel marketing, product marketing, design, editorial/content, digital marketing, and events. The successful candidate will bring a strong blend of institutional credibility, creativity, operational rigor, and commercial mindset to elevate the Hamilton Lane brand and accelerate growth across all client segments. This leader will be responsible for setting the vision, structure, and operating model for marketing, ensuring tight alignment with business priorities, investment strategies, distribution, and client experience.

Requirements

15+ years of progressive marketing leadership experience within asset management, preferably with experience in private markets and private wealth marketing.
Proven experience leading large, multi-disciplinary teams and managing senior-level talent.
Demonstrated ability to operate at both strategic and executional levels.
Strong understanding of institutional and/or private wealth marketing, product marketing, and distribution dynamics.
Exceptional communication, stakeholder management and engagement.
Track record of building brands, scaling marketing organizations, and driving measurable business impact.
Strategic thinker with strong commercial instincts
Inspirational people leader and coach
Highly organized operator with a bias toward action
Comfortable navigating complexity and ambiguity
Strong collaborator and influencer across senior stakeholders
Data-driven, yet creatively minded

Responsibilities

Marketing Strategy & Leadership Own and evolve Hamilton Lane’s global marketing strategy in support of firm-wide growth objectives across private wealth, institutional, and product platforms.
Act as a strategic partner to senior leadership, investment teams, distribution, and product, translating business priorities into high-impact marketing initiatives.
Lead, inspire, and develop a 25-person, multi-functional marketing organization, fostering a culture of accountability, collaboration, creativity, and continuous improvement.
Brand, Positioning & Thought Leadership Steward the Hamilton Lane brand globally, ensuring consistency, clarity, and differentiation across all touchpoints.
Oversee firmwide messaging, positioning, and narrative development in close partnership with investment and product leadership.
Elevate the firm’s thought leadership and content strategy to reinforce market leadership in private markets.
Channel & Product Marketing Lead channel marketing strategy across institutional, private wealth, and intermediary channels, ensuring targeted, effective go-to-market execution.
Oversee product marketing, including positioning, launch strategy, sales enablement, and lifecycle marketing for all investment offerings.
Partner closely with distribution teams to drive demand generation and support pipeline growth.
Content, Design & Editorial Oversee editorial, content development, and design functions to ensure high-quality, on-brand, and impactful storytelling across all media.
Ensure marketing materials, presentations, and communications meet the highest standards of quality, clarity, and sophistication.
Digital Marketing & Marketing Technology Own the digital marketing strategy, including website, email, marketing automation, analytics, and digital campaigns.
Drive continuous improvement in digital engagement, lead generation, and client experience using data and insights.
Partner with technology teams to optimize the marketing tech stack and capabilities.
Events & Experiential Marketing Lead the global events strategy, including proprietary events, conferences, client forums, and sponsorships.
Ensure events are tightly aligned to business objectives, deliver exceptional client experiences, and generate measurable ROI.
Operations, Governance & Measurement Build scalable processes, operating rhythms, and governance models to support a growing, complex marketing organization.
Establish clear KPIs, dashboards, and performance management to track effectiveness and ROI.
Manage budgets, resources, and vendor relationships with discipline and transparency.

Benefits

Employees have access to healthcare coverage, mental health resources, health & fitness reimbursement program, and Wellness Rewards Program.
Tuition and certification reimbursement programs are available, along with continual education and development trainings for you to grow with Hamilton Lane.
For our communities, Hamilton Lane provides paid time off to volunteer and compensates for referring qualified candidates that join our team.
For growing family, we offer an adoption reimbursement program, paid time off for new parents and newlyweds, and provide travel support for nursing parents.
Hamilton Lane contributes to retirement programs and offers an employee stock purchasing plan.
We offer a competitive salary, annual discretionary bonus and a comprehensive benefits package which includes: Medical, Prescription, Dental, Paid Time Off, 401k plan, Life and Disability Insurances, Tuition Reimbursement, Employee Stock Purchase Program, Health Club Reimbursement and Flexible Spending Accounts.

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