Head of Marketing - Corporate, Commercial, and Institutional Banking

U.S. Bank•Minneapolis, MN

About The Position

U.S. Bank is seeking a strategic commercially focused senior marketing leader to oversee all aspects of marketing supporting Corporate, Commercial and Institutional Banking; Treasury & Payment Solutions; and Investment Services. This individual will lead integrated marketing efforts designed to drive client acquisition, deepen existing relationships, onboard clients, support revenue growth, and strengthen market position across targeted client segments. The ideal candidate brings deep experience in financial services marketing, a strong understanding of complex B2B sales environments, and a proven ability to align marketing strategies with product, sales, and relationship management objectives. This role requires a balance of strategic leadership, executional excellence, analytical rigor, and cross-functional partnership. U.S. Bank is focused on enhancing client service, building new capabilities, and driving efficiency across business units and corporate functions. As such, this individual must bring a desire to lead change on behalf of customers and colleagues alike, and be able to operate in a centralized, highly accountable construct. This individual must strike the right balance between leading change at a swift pace while maintaining a disciplined focus on Marketing and the lines of business.

Requirements

Demonstrated success supporting complex B2B sales organizations and revenue growth initiatives.
Strong understanding of corporate and commercial client buying behaviors and relationship-based selling models.
Experience leading integrated marketing programs across digital, content, events, brand, and demand generation channels.
Deep knowledge of payments, treasury services, lending, institutional products, and/or investment solutions preferred.
Proven ability to influence senior executives and lead cross-functional initiatives in a matrixed organization.
Experience managing large-scale budgets, agencies, and marketing technology platforms.
Strategic, curious, action-oriented leader who can balance moving quickly with an eye on long-term objectives
Exceptional interpersonal, verbal, and written communication skills
Proven ability to integrate AI and automation into end-to-end marketing ecosystems to drive efficiency, scalability, and measurable revenue impact.
Working knowledge of AI use cases across the customer lifecycle, including predictive targeting, lead scoring, next-best-action, and dynamic personalization.
Experience partnering with data science, digital, and MarTech teams to operationalize AI into production marketing workflows.
Experience designing and implementing end-to-end measurement frameworks across the customer journey, linking marketing activity to pipeline generation, client acquisition, engagement, retention, and revenue outcomes.
Strong Business Acumen - A strategic thinker who can connect technology investments to business growth and competitive advantage.
Influencing and empowering others - An influential executive who builds trust and credibility with senior leaders and stakeholders.
Change Management Advocate - A transformational leader capable of driving large-scale change in dynamic and complex environments.
Outcome Drive - A collaborative partner who balances innovation, risk management, and disciplined execution.
Talent Management - A talent developer committed to building strong teams and future leadership pipelines.

Nice To Haves

Deep knowledge of payments, treasury services, lending, institutional products, and/or investment solutions

Responsibilities

Develop and execute integrated marketing strategies aligned to business objectives across payments, investment services, corporate, commercial, and institutional banking segments.
Serve as the senior marketing advisor to executive business leaders, product executives, sales leadership, and segment heads.
Lead positioning and go-to-market efforts
Identify growth opportunities across target industries, client segments, and geographies.
Design and oversee acquisition campaigns that generate qualified opportunities for relationship managers and sales teams.
Develop segment-specific marketing programs to increase penetration within middle market, large corporate, institutional, and sponsor-backed client segments.
Partner closely with sales leadership to improve pipeline generation, conversion rates, and client engagement outcomes.
Support cross-sell and wallet-share expansion initiatives across treasury management, payments, capital markets, and investment services.
Lead client lifecycle and relationship marketing initiatives focused on retention, engagement, and expansion.
Develop thought leadership, content marketing, events, and executive engagement strategies that reinforce trusted advisor positioning.
Create programs that improve client experience, strengthen loyalty, and deepen strategic relationships with key clients and centers of influence.
Partner with sales and product teams to tailor communications and value propositions to specific client needs.
Establish data-driven marketing frameworks and KPIs tied to acquisition, engagement, cross-sell, and revenue outcomes.
Utilize CRM, digital analytics, client insights, and marketing automation tools to optimize campaign effectiveness and segmentation.
Manage budgets, agency relationships, and marketing resource allocation to maximize ROI.
Ensure all marketing activities comply with regulatory, legal, brand, and risk management standards.
Lead and develop a high-performing team across segment marketing, product marketing, digital marketing, events, and sales enablement.
Foster strong partnerships with sales, product, strategy, and compliance teams.
Promote a culture of innovation, accountability, collaboration, and continuous improvement.

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
Pension