Head of Marketing - Supernal

Infinity

15d•$130,000 - $150,000

About The Position

Supernal AI is hiring a mid-career, hands-on Marketing leader who thrives in execution and wants a real chance to level up. This role is built for a crafty, high-output operator—someone who can design and run digital growth campaigns end-to-end, iterate quickly, and build repeatable marketing motion. We’re looking for a marketer with high intellectual speed (strong judgment, fast learning, clear thinking), but who is happiest in the work: launching, optimizing, and scaling campaigns across channels. This is a builder role: you’ll be close to the product, close to the customer, and accountable for outcomes. From day one, you will own campaign strategy and execution. As results compound, this role is designed to expand into full Head of Marketing responsibility—owning budget, shaping GTM priorities, and building the marketing team. You will sit at the table with executive leadership and directly influence Supernal’s market narrative and growth trajectory.

Requirements

5–10 years in growth marketing, performance marketing, or demand generation
Proven track record executing campaigns across multiple digital channels
Strong skills in:
Paid acquisition (Google, LinkedIn, Meta, etc.)
Landing pages and conversion optimization
Lifecycle and email marketing
Analytics and experimentation (funnel metrics, attribution, testing)
Relationship management
Event marketing
Professional services marketing
Excellent writing instincts (ads, landing pages, emails, positioning, thought leadership)
Comfort operating with ambiguity and minimal support

Nice To Haves

Experience in B2B SaaS, AI/ML, or technical audiences
Experience building early marketing at a startup (0→1 or 1→10)
Basic creative chops (can produce solid assets or direct freelancers well)
Familiarity with tools like HubSpot, Salesforce, GA4, Looker, Webflow, etc. Love Loveable? That’s a big plus for us.

Responsibilities

Own campaign execution end-to-end (hands-on):
Plan, launch, and optimize growth campaigns across paid and organic channels (search, social, email, landing pages, retargeting, partnerships, etc.)
Build campaign infrastructure: targeting, creative, copy, landing pages, conversion flows, measurement
Run rapid experiments: A/B testing, iteration cycles, performance improvements
Drive measurable pipeline and growth outcomes:
Build and manage the performance marketing loop: CAC, CPL, CVR, ROAS, attribution, funnel conversion
Translate product and customer insights into messaging that converts
Develop repeatable playbooks for acquisition, activation, and retention
Lead content marketing that differentiates:
Develop and execute a content strategy that positions Supernal as a category-defining AI partner
Produce and repurpose high-leverage content (LinkedIn, blog, video, case studies, thought leadership)
Promote company leaders (CEO, Head of Sales, and other executives) through narrative-driven content that builds authority and trust
Turn client work, insights, and outcomes into market-facing proof
Support relationship-driven go-to-market:
Partner with the CRO and leadership on executive-level relationship building
Support and coordinate high-value executive introductions and strategic follow-ups
Plan and amplify conference presence (pre-event targeting, in-event content, post-event follow-up)
Align marketing efforts to a consultative, trust-based sales motion
Be the “Crafty Hustle” marketer:
Move fast without breaking trust or quality
Find creative ways to win with limited resources
Use scrappiness and systems thinking to punch above your weight
Shape the roadmap for marketing operations and team growth:
Partner closely with Ryan on direction, priorities, and narrative
Own marketing budget allocation and performance reporting
Define the long-term GTM architecture alongside leadership
Hire and manage contractors or junior team members as growth demands