Head of Marketing

Student Basic Needs Coalition

32d•$95,000 - $105,000•Remote

About The Position

The Student Basic Needs Coalition (SBNC) is a national nonprofit working to ensure that every college student can access the resources they need to succeed. We partner with colleges and student leaders across the country to connect students to public benefits like SNAP and Medicaid, strengthen campus systems for basic needs support, and advocate for policies that improve college affordability. SBNC combines student leadership, research, and technology to reduce barriers to accessing benefits. Our platform, Navvy, helps colleges identify students eligible for benefits and connect them to application support. Through peer navigator programs and national partnerships, SBNC has helped unlock millions of dollars in food assistance for students nationwide. As SBNC expands its national reach and technology platform, we are seeking a Head of Marketing to build and lead the organization’s marketing strategy. SBNC has never had a dedicated marketing function. This role will build the organization’s marketing strategy, systems, and growth channels from the ground up. The Head of Marketing will operate as a one-person marketing team, responsible for identifying the most effective channels to reach students, colleges, and partners—and building the campaigns, content, and systems needed to scale awareness and adoption of SBNC’s tools and programs. The right candidate will be comfortable moving between big-picture strategy and hands-on execution, from designing SEO strategies to launching email campaigns and publishing content. This position reports to the Executive Director and works closely with SBNC’s product, research, and program teams. Top-Line Outcome The Head of Marketing will design and execute a marketing strategy that: • Increases the number of students completing benefits screeners and accessing public benefits through SBNC’s tools • Expands adoption of Navvy among colleges and partner organizations • Establishes SBNC as a leading national voice on student basic needs and public benefits access This role will translate complex topics—including higher education systems, public benefits policy, and technology products—into clear and compelling messaging for multiple audiences.

Requirements

10+ years of experience in marketing, communications, journalism, or a related field
Demonstrated experience building marketing strategies from scratch and executing them
Proven experience developing SEO and Answer Engine Optimization (AEO) strategies
Experience creating email and social media campaigns for multiple audiences
Exceptional writing skills and the ability to translate complex topics into content that drives engagement and action
Experience translating complex topics—particularly in higher education, technology, or public policy—into accessible messaging
Experience using analytics tools (Google Analytics, Search Console, marketing dashboards, or similar) to track campaign performance and inform strategy
Comfort working in a fast-paced startup environment where the marketing function is being built from the ground up