Head of Marketing

Fitt Talent Partners • Boise, ID

4d

About The Position

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. We’re filling this role for a client who is expanding the awareness, accessibility, and efficacy of bilateral stimulation and EMDR therapy techniques. The Heart of the Role Already embraced by over 3000 therapists and included on the Canyon Ranch Gold List, we have established ourselves as a new and effective tool for the masses. We are looking for a Head of Marketing —an ambitious leader who understands the nuance of the wellness industry and has a personal connection to the life-changing power of EMDR- to take the company to the next level. As our Head of Marketing , you won't just be managing campaigns; you will be the architect of our growth. You will oversee the transition from a visionary startup to a global household name in trauma recovery and performance optimization. This role requires someone who can toggle between high-level brand strategy and the granular details of regulatory compliance and e-commerce channel logistics.

Requirements

• A Personal Connection: You have first-hand experience with EMDR . You understand the "before and after" of the process, and that lived experience fuels your professional drive.
• Versatile Marketer: You are comfortable navigating the complexities of physical inventory/shipping and the high-margin, scalable world of digital subscriptions.
• Meticulous & Detail-Oriented: You believe that "the way you do one thing is the way you do everything." You catch the typos, you check the tracking links, and you ensure compliance never slips.
• A Compassionate Strategist: You are driven by results, but you never lose sight of the fact that our "customers" are often people on a sensitive healing journey.

Responsibilities

• Integrated Growth Strategy: Develop and execute a roadmap to scale both our physical products (Tabs) and our digital offerings (apps/content).
• Navigating Wellness Claims: Use your expertise to market our benefits effectively while staying strictly within the lines of health and wellness regulations—ensuring our brand remains trusted and scientifically credible.
• Full-Funnel Management: Optimize the customer journey from the first "Aha!" moment on social media to the final checkout and long-term retention.
• Data-Driven Optimization: Analyze KPIs with a sharp eye. You should love the "why" behind the numbers and use them to pivot or double down on what works.
• Partner Support: Maintain the relationships with our practitioner community and expand the number of organizations that use us within their programming.
• Brand Voice Stewardship: Ensure our message of healing and accessibility is consistent across every touchpoint, maintaining the delicate balance between "tech-forward" and "human-centered."

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1-10 employees