Head of Marketing Operations (Director)

Sendbird•San Mateo, CA

1d•Hybrid

About The Position

Sendbird is seeking a Director of Marketing Operations to join their Revenue Operations team. This role is central to the company's growth, focusing on the processes, systems, and analytics that power the lead-to-cash cycle. The Director will own the monitoring and enablement of lead and pipeline delivery, building the systems, processes, and workflows to support marketing efforts. This is an individual contributor role based in the San Mateo, California office, requiring on-site presence three days a week. The ideal candidate is a leader who thrives in high-energy environments, is a strong communicator, a problem solver with an affinity for understanding human behavior, and a data enthusiast with strong attention to detail.

Requirements

9+ years in Marketing Operations.
9+ years at B2B AI and/or B2B SaaS Growth companies with experience in Enterprise-level Sales Led Growth (SLG) motions.
Experience with scaling a Series C or later company, and/or with growing a $50 to 100+ million Annual Recurring Revenue (ARR) company.
Understanding of the full B2B marketing and sales lifecycle and associated best practices.
Deep domain expertise in building and optimizing marketing automation platforms, especially Marketo, Bizible, Salesforce, Zoominfo/Clay, LeanData, RingLead, G2, Paid Media (Google, LinkedIn, Bing, Facebook, etc).
AI Fluency - You've used Claude Code, Cursor, or another vibe coding tool to build apps and/or automation that helped scale the GTM motion.
Excellent verbal, presentation, and communication skills, ability to align multiple stakeholders.
Ability to run rigorous due diligence and negotiations for new technologies, tools/systems, and vendors.
Bachelor’s Degree.

Responsibilities

Lead Marketing Operations efforts and partner with the Head of Demand Generation and Marketing stakeholders.
Manage the external MOps agency responsible for Campaign Operations.
Own the Marketing technology stack, including selection of new tools and management of the marketing technology ecosystem (website, backend systems, measurement).
Set up and manage integrations between core Marketing and Sales systems and complementary tools.
Balance short-term fixes with the design and implementation of scalable long-term solutions.
Ensure campaign programs are designed and executed effectively with global marketing and sales teams.
Manage the email calendar and inbound forms; build, test, and send emails, registration pages, and other campaign elements.
Monitor email deliverability and list hygiene for optimal inbox placement and compliance with privacy regulations.
Ensure lead and contact data quality through cleaning, normalization, and imports.
Assist with lead and contact database management, attributions, and proper tagging.
Optimize lead and account scoring, nurturing, and routing for appropriate lead passing and prioritization.
Build and maintain the tracking, attribution, and reporting infrastructure for Demand Generation programs.
Ensure accurate measurement, clean data flow between systems, and clear visibility into program effectiveness and ROI.
Build and update reports and dashboards to provide visibility into marketing campaign results and drive for conversion/velocity.
Define measurements for Inbound/Outbound, Channels, Lead Source, etc.
Refine the Attribution model to optimize for motion and ROI.

Benefits

Medical, dental, and vision coverage (Sendbird covers 100% of the premium for employees and roughly 80% for dependents).
20 days PTO
13 company holidays
7 sick days
2 rest & rejuvenation days
1 volunteer day
Your birthday off
$3,500 annual "Be Your Best Self" boost (for gym memberships, therapy, books, courses, massages, etc.)
Parental leave for all new parents
401(k) from day one (auto-enrollment, flexible contributions, access to Vanguard's investment platform)
HSA & FSA options
Life & disability coverage, fully paid (Life insurance and AD&D at 2x salary, short- and long-term disability at no cost)
Pay Transparency