Head of International Sales - 100% remote

Boond

10h•$120,000 - $130,000•Remote

About The Position

Boond is scaling and seeking a Head of International Sales to spearhead expansion into new markets, starting with Spain. This is a 100% remote role for a SaaS platform that enhances the performance of ESNs and consulting firms. The company has a strong track record of intelligent scaling, profitability, and a vibrant culture. The role involves building the international sales function from the ground up, defining market entry strategies, and driving revenue growth in new territories.

Requirements

Proven experience in opening a market from scratch and scaling it to 30-40% of total revenue using your own methods.
Demonstrated success in managing sales teams, including coaching, call reviews, and joint client meetings.
Experience managing an external SDR agency.
Deep understanding of the Spanish market, ideally through living and working there or having opened a market in Spain.
Comfort and skill in building processes and strategies in environments with limited existing structure and data.
Proactive approach to engaging with C-level executives daily.
Fluent in French.
C1 level English.
C1 level Spanish.
Genuine curiosity and established use cases for AI in your sales practice.

Nice To Haves

Experience in the ESNs, services, or staffing industries.

Responsibilities

Spearhead the launch and growth of international markets, starting with Spain, and subsequently identifying and developing other target markets (e.g., Italy, Belgium).
Analyze the Spanish market, including win/loss analysis, to understand customer purchasing behavior and adapt the go-to-market strategy.
Develop and implement the sales playbook for new markets, including defining entry strategies and crafting compelling pitches.
Map the competitive landscape and understand the role of key influencers like gestorias in the Spanish market.
Take ownership of the Spain P&L, managing the Country Developer and an SDR agency to achieve monthly demo and signature targets.
Develop and execute effective outbound strategies and coordinate with marketing for acquisition and brand awareness.
Close strategic deals personally, especially in the initial phase of market entry.
Define Go/No-Go criteria for new market expansion and present recommendations to the executive committee.
Lead the go-to-market strategy for new territories, including direct engagement with prospects and clients.
Bring a proven methodology for scaling a country's revenue from 0 to 30% of total turnover.
Manage and coach sales team members, including conducting call reviews and accompanying them on client meetings.
Collaborate with Product Marketing Managers (PMMs) on messaging, offering, packaging, and pricing, testing and providing feedback from the field.
Act as a sparring partner with the CPO and CEO on international expansion initiatives.