Head of International Marketing

Anthropic•San Francisco, NY

3d•Hybrid

About The Position

As the Head of International Marketing at Anthropic, you will lead our regional marketing strategy across international regions, driving pipeline generation and revenue growth for our rapidly expanding international enterprise business. This is a senior leadership role that sits at the intersection of marketing strategy and sales execution, responsible for building and scaling a high-performing international marketing organization that accelerates enterprise adoption of Claude across diverse global markets. You will own the full spectrum of international marketing activities—from field marketing and executive events to account-based marketing and regional campaigns—ensuring tight alignment with our international sales organization and global marketing centers of excellence. You'll partner closely with regional sales leadership across EMEA and APAC to develop programs that generate qualified pipeline, accelerate deal velocity, and strengthen relationships with our most strategic enterprise accounts. The ideal candidate is a seasoned marketing leader who has built and scaled regional marketing functions across multiple international markets in high-growth technology environments. You bring a strong track record of driving measurable business outcomes through integrated marketing programs, and you thrive in environments where you can be both a strategic architect and hands-on operator. You understand the nuances of marketing across different regions, cultures, and regulatory environments, and know how to deploy marketing investments that move opportunities through the funnel in diverse international markets

Requirements

Have 12+ years of B2B marketing experience with at least 5 years leading regional or field marketing teams across multiple international markets in enterprise technology companies
Have a proven track record of building and scaling international marketing organizations that deliver measurable pipeline and revenue impact across EMEA and/or APAC
Have deep experience partnering with enterprise sales teams across different regions and understand the dynamics of complex, consultative sales cycles in international markets
Have led marketing programs for strategic accounts across multiple geographies and understand how to develop personalized engagement strategies for large enterprises in different cultural contexts
Have strong executive presence and the ability to engage credibly with C-suite decision-makers at major enterprises across different regions and cultures
Have experience managing substantial international marketing budgets and can demonstrate strong financial discipline and ROI orientation across multiple currencies and markets
Are an excellent people leader who has built, developed, and retained high-performing marketing teams across multiple countries and time zones
Have experience with the AI or enterprise software industry and understand how to market technical products to business and technical buyers in international markets
Are comfortable operating in a fast-paced, high-growth environment where priorities evolve and ambiguity is common
Are passionate about AI and excited by the opportunity to help enterprises around the world understand and adopt transformative technology responsibly

Nice To Haves

Experience marketing AI, machine learning, or developer platform products to enterprise customers across EMEA and APAC
Experience with industry-specific marketing in financial services, healthcare, or other regulated industries across multiple jurisdictions
Background in both large enterprise marketing organizations and high-growth technology startups with international expansion experience
Experience establishing marketing functions in new international markets or supporting greenfield market entry
Familiarity with ABM platforms, marketing automation, and modern B2B marketing technology stack adapted for international use
Language capabilities beyond English, particularly in key European or Asian markets
Deep understanding of regional data privacy regulations (GDPR, etc.) and their implications for marketing programs
Based in or willing to relocate to London or another major EMEA hub, with willingness to travel extensively across EMEA and APAC

Responsibilities

Develop and execute a comprehensive international marketing strategy aligned with regional sales priorities, pipeline targets, and revenue goals
Build, lead, and mentor a high-performing regional marketing team spanning field marketing, account-based marketing, and regional demand generation
Partner directly with international sales leadership (EMEA Industries, EMEA Startups/Mid-Market/DNB, and APAC country leaders) to establish shared goals, identify high-value opportunities, and create programs that support account penetration and expansion
Own regional pipeline targets and marketing-generated revenue metrics across international markets, establishing clear attribution models and reporting frameworks
Lead executive engagement programs including C-suite roundtables, advisory boards, and strategic customer events that build relationships with senior decision-makers across EMEA and APAC
Design and execute high-impact presence at key international industry conferences and trade shows, including ancillary events, executive meetings, and thought leadership opportunities in major markets like London, Paris, Munich, Tokyo, Singapore, and Sydney
Develop account-based marketing strategies for enterprise and strategic accounts across international markets, partnering with sales to deliver personalized engagement that accelerates deal cycles
Collaborate with global marketing centers of excellence (brand, content, digital, product marketing, communications) to localize and activate global campaigns for international audiences, ensuring cultural relevance and market fit
Partner with cloud partner marketing teams (AWS, GCP, Microsoft) to develop joint go-to-market programs and leverage partner investment across international regions
Create regional marketing programs that address the specific needs of key industry verticals and market segments, adapting approaches for regional maturity and market dynamics
Navigate and adapt marketing strategies to address regional regulatory environments, data privacy requirements, and local business practices
Establish operational excellence in international marketing planning, budgeting, and performance measurement, ensuring programs deliver strong return on investment across diverse markets
Serve as a strategic voice for international markets within the broader marketing organization, sharing regional insights and customer feedback that inform global strategy
Build relationships with key international customers and prospects, representing Anthropic's marketing function in strategic customer engagements and executive meetings