Head of Integrated Retail Media

Kenvue•Summit, NJ

5h•Hybrid

About The Position

The Head of Integrated Retail Media will lead the development and execution of Kenvue’s U.S. retail media strategy across key retail partners, translating brand and commercial priorities into high-impact, data-driven media programs that accelerate omnichannel growth.

Requirements

Bachelor’s degree in Marketing, Business, or related field
12+ years of experience in retail media, digital marketing, eCommerce, or integrated media roles
Proven experience developing and executing retail media strategies across major retail media networks (e.g., Amazon Ads, Walmart Connect, Target Roundel)
Strong ability to translate brand and commercial objectives into effective retail media activation plans that deliver measurable business results
Solid understanding of omnichannel marketing and the role of retail media within the broader media ecosystem
Experience managing media budgets and optimizing investments based on performance data and business priorities
Strong cross-functional collaboration skills, with experience working in matrixed organizations and influencing stakeholders across Brand, Sales, and eCommerce
Analytical mindset with the ability to leverage data, insights, and measurement frameworks to drive decision-making and continuous improvement
People leadership experience, with a track record of developing talent and fostering high-performing teams
Ability to manage multiple priorities in a fast-paced, ambiguous environment with resilience and results-driven approach

Nice To Haves

MBA or advanced degree preferred
Experience within a CPG or consumer health organization, particularly in categories with strong retail dependence
Familiarity with retail media measurement approaches, attribution models, and evolving industry trends (e.g., closed-loop measurement, first-party data strategies)
Experience working with or within an agency operating model, including managing external partners
Comfort operating in a fast-paced, evolving environment with ability to adapt and scale new capabilities

Responsibilities

Lead the development and execution of integrated retail media strategies across key retail partners (e.g., Amazon, Walmart, Target, and emerging Retail Media Networks) to drive traffic, conversion, and revenue growth
Partner closely with Brand, eCommerce, and Customer Development teams as well as with our agency partner to translate commercial priorities into actionable retail media plans, ensuring strong alignment with broader marketing and sales objectives
Support the evolution of Kenvue’s retail media operating model, helping to define best practices, ways of working, and cross-functional coordination across internal teams and agency partners
Manage retail media investment strategy and budget allocation, optimizing spend across platforms and tactics to maximize ROI and achieve performance targets
Develop and implement robust performance frameworks, KPIs, and reporting to measure campaign effectiveness and continuously optimize based on insights
Leverage first-party, retailer, and third-party data to inform audience strategies, targeting, and personalization efforts across retail media platforms
Identify and pilot innovative retail media opportunities, including new formats, platforms, and technologies, to enhance campaign effectiveness and drive competitive advantage
Collaborate with external partners (retailers, agencies, media platforms) to ensure best-in-class execution and unlock new capabilities and co-investment opportunities
Serve as a key thought partner to senior stakeholders, providing insights and recommendations to inform retail media investments and strategies
Lead and develop a high-performing team, fostering strong capabilities in retail media planning, analytics, and execution