Head of Inbound Marketing

8x8 • Belville, NC

1d

About The Position

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. About the Role We’re looking for a data-driven, creative, and execution-focused Head of Inbound to own our global inbound demand engine. You’ll lead the strategy and execution across paid media, inbound engagement, email marketing, and webinars — driving measurable pipeline impact and accelerating customer acquisition across all regions. This role blends analytical rigor with creative storytelling. You’ll partner closely with Product Marketing, Content, Campaigns and Sales to design integrated campaigns that attract, engage, and convert prospects at scale.

Requirements

• 8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS or tech.
• Proven success managing multi-channel paid media budgets across regions.
• Deep understanding of inbound and lifecycle marketing, including email and webinar-driven funnels.
• Data-obsessed mindset with strong proficiency in marketing analytics, attribution, and A/B testing.
• Collaborative, curious, and fast-moving — you love connecting strategy with measurable outcomes.

Responsibilities

• Lead Global Inbound Strategy: Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs to drive marketing-sourced pipeline.
• Own Performance Marketing: Manage global paid media channels (search, social, display, retargeting, and programmatic) with an always-on optimization mindset.
• Fuel Inbound Engagement: Develop full-funnel engagement programs that turn inbound leads into high-value opportunities.
• Scale Lifecycle Marketing: Own the email strategy — from acquisition to nurture to reactivation - ensuring every message drives action for New Business and Install Base.
• Champion Webinars as Demand Drivers: Partner with content and product teams to create high-impact webinar experiences that educate and convert.
• Data, Insights & Optimization: Track KPIs across channels, analyze conversion paths, and test new levers for growth with a clear eye on ROI and CAC efficiency.
• Team Leadership: Lead a small but mighty team of channel specialists, fostering a culture of innovation, accountability, and impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees