Head of Growth

Aldea Inc

23h•$175,000 - $200,000

About The Position

About the Role You are the co-founder of Aldea’s go-to-market motion. This is not a marketing role. It is an ownership role. You will define how Aldea shows up in the world, how our technical breakthroughs are understood, and how we turn credibility into adoption and revenue. You own the entire growth engine end to end: category positioning, content-led inbound, sales enablement, product-led activation, and paid experimentation. This is a hands-on, founder-partnered role for someone who moves quickly, operates with conviction in ambiguity, and knows how to translate real technical advantage into market pull. You will build the system, set the standard, and do the work.

Requirements

Proven end-to-end growth ownership for B2B SaaS or developer-first products. You’ve orchestrated multiple growth levers simultaneously—not just run campaigns—and know how to move real business metrics.
Product-led growth expertise in technical or infrastructure products. You understand how engineers evaluate software, what drives adoption, and how to optimize onboarding beyond simple signups.
Credible positioning and community-building experience. You’ve marketed to technical audiences where trust matters more than spend and are comfortable pushing back on generic marketing.
Hands-on content management. You’ve overseen creation of technical content (blogs, benchmarks, case studies) and managed writers and editors with clear quality standards.
Strategic positioning ability. You think in terms of narratives and audiences, can identify which stories matter, and can brief a founder on positioning strategy.
Sales alignment mindset. You understand how sales works, treat growth as feeding the sales motion, and regularly use sales feedback to inform strategy.
Technical literacy. You can read technical documentation or research, understand tradeoffs, and have operated in or studied AI/ML, infrastructure, developer tools, or voice/speech markets.
Multi-channel distribution and paid media experience. You’ve managed growth across multiple channels (such as LinkedIn, email, communities, organic, and paid) and know when to scale or cut campaigns

Responsibilities

Own market narrative and founder positioning. Define how we position our technical breakthrough—not as a feature, but as a market shift. Build founder credibility through strategic communications and key channel placements.
Build credible content and community presence. Design a content strategy (research, technical assets, community engagement) that establishes Aldea as a trusted voice. Oversee the creation pipeline, hire the supporting team, and ensure everything passes the "would an engineer trust this?" test. Depth over volume, always.
Orchestrate integrated growth: inbound, outbound, and product-led. Coordinate content-driven awareness with sales-driven outreach and frictionless self-serve onboarding. Define product-qualified lead (PQL) metrics, set up funnel instrumentation, and ensure all three pieces move in sync.
Own website, brand, and conversion infrastructure. Audit the current site, identify conversion bottlenecks, oversee messaging/CTA optimization, and build the measurement foundation (tracking, analytics, dashboards).
Design and test paid strategy. Identify which channels drive qualified leads and pipeline. Test paid channels (for example, LinkedIn and display) and explore strategic partnerships as the motion matures.
Define a measurement model that drives decisions. Identify leading and lagging indicators. Build dashboards that show funnel health, channel performance, and unit economics. set priorities, and partner with founders and sales to drive growth outcomes