Head of Growth

The Mobile-First Company•Miami, FL

About The Position

We are hiring a Head of Growth to design, own, and scale the growth motion, with a strong focus on the US market. This role is critical to building a repeatable engine across acquisition, activation, and monetization. The Head of Growth will own the entire customer journey, from first touch to activation and retention. While SEA is the company’s strongest acquisition channel today, the expectation is not optimization only but full ownership of growth strategy and execution. This role requires a highly technical profile capable of working closely with engineers and designers to build, iterate, and ship growth experiments, including onboarding improvements and POCs. The company plans to eventually hire a GTM Engineer to work closely with this role. SEA execution is currently externalized. In particular, their scope will be fivefold: Product Led Growth Strategy Own the end to end PLG motion, from first touch to activation and retention Partner closely with Product and Engineering to design and iterate on onboarding and activation flows Contribute directly to defining US product market fit Acquisition and Performance Marketing Own paid acquisition strategy, with SEA as a core growth lever Scale spend confidently based on ROI and business impact Launch and optimize retargeting strategies across channels Work with external partners where execution is outsourced today Website and Onboarding Optimization Improve landing pages, conversion paths, and activation funnels Lead experimentation across website and onboarding experiences Work hands on with designers and engineers to ship improvements quickly Experimentation and Analytics Define growth KPIs and success metrics without overengineering analytics Build a fast test and learn culture with clear ROI expectations Evaluate and prioritize growth initiatives based on impact and effort Cross Functional Leadership Build strong relationships with Product, Engineering, Revenue, SEO, Brand, and Content Act as a growth leader who sets direction and executes alongside the team Prepare the ground for future hires, including a GTM Engineer

Requirements

6+ years of experience in Growth, Product Marketing, or Performance Marketing in a PLG environment
Experience in consumer or prosumer SaaS with similar ACVs, not enterprise focused
Exposure to companies before or during product market fit, with direct contribution to defining it
Strong background in paid acquisition, especially search
Product centric mindset with the ability to own the full customer journey.
Comfortable working hands on with engineers and designers to build, fix, or prototype solutions
Highly data driven, with a strong intuition for ROI and growth forecasting
Long tenure in previous roles, showing commitment and ownership
Comfortable in fast moving, sometimes chaotic environments

Nice To Haves

Strong interest in AI driven workflows and experimentation
Experience with onboarding optimization and activation focused growth
Experience building or collaborating on technical POCs
Public presence through podcasts, content, or community engagement
Speaking Spanish

Responsibilities

Own the end to end PLG motion, from first touch to activation and retention
Partner closely with Product and Engineering to design and iterate on onboarding and activation flows
Contribute directly to defining US product market fit
Own paid acquisition strategy, with SEA as a core growth lever
Scale spend confidently based on ROI and business impact
Launch and optimize retargeting strategies across channels
Work with external partners where execution is outsourced today
Improve landing pages, conversion paths, and activation funnels
Lead experimentation across website and onboarding experiences
Work hands on with designers and engineers to ship improvements quickly
Define growth KPIs and success metrics without overengineering analytics
Build a fast test and learn culture with clear ROI expectations
Evaluate and prioritize growth initiatives based on impact and effort
Build strong relationships with Product, Engineering, Revenue, SEO, Brand, and Content
Act as a growth leader who sets direction and executes alongside the team
Prepare the ground for future hires, including a GTM Engineer