Head of Growth | People Pop
About The Position
The Head of Growth owns the digital demand engine across DTC, TikTok Shop, Amazon (in partnership with Marketplace), and Paid Social. This leader is responsible for driving profitable new customer acquisition, improving LTV, scaling creator-driven performance, optimizing CAC/MER, and building a high-output creative and media engine that is efficient, compliant, and predictable. This role requires a hybrid mindset combining performance marketing, creative strategy, data fluency, and cross-functional leadership. The Head of Growth must be able to scale marketing from a scrappy fast-moving model to an institutional-grade, multi-channel growth engine capable of supporting a business scaling beyond $100M+ while maintaining contribution margin discipline. The ideal candidate brings deep experience in DTC acquisition, paid social, TikTok Shop, Amazon attribution, creator partnerships, and full-funnel performance architecture.
Requirements
- Deep expertise in paid social, acquisition funnels, and CAC/MER optimization.
- Understands how to scale a $20–50M brand into $100M+ while maintaining profitable acquisition.
- Strong creative instincts supported by data.
- Able to lead creative experimentation, narrative development, and format testing.
- Highly proficient in performance dashboards, analytics platforms, attribution modeling, and A/B testing.
- Understands the nuances of TikTok Shop, Meta ads, Amazon attribution, and multi-channel funnels.
- Effective collaborator with Finance, Sales, Ops, Marketplace, and Product Development.
- Capable of pushing and informing executive decision-making.
- Operates with urgency, clarity, and discipline.
- Comfortable making fast decisions with imperfect information.
- Strong understanding of FTC rules around endorsements, reviews, disclosures, and claims.
- 8–15+ years in performance marketing, growth, or acquisition leadership roles.
- Demonstrated success scaling a high-growth CPG or DTC brand from ~$20M+ to ~$75M+.
- Deep experience across Meta, TikTok, and Google ecosystems.
- Strong track record running creator-heavy acquisition strategies.
- Experience managing teams across media buying, creative, and retention.
Nice To Haves
- Prior exposure to omnichannel environments is a significant plus.
Responsibilities
- Growth Strategy, Forecasting & Performance Ownership
- Performance Marketing & Media Buying
- Creator Partnerships & Influencer Ecosystem
- Creative Strategy & Content Engine
- Landing Pages, CRO & Retention
- Cross-Functional Leadership
- FTC Compliance & Risk Management
- Team Leadership & Organizational Development
- Exit-Readiness & Investor Partnership
Benefits
- Health, Dental, & Vision
- 401k Plan
- Competitive PTO Plan
- Observed Holiday's
- Amazing, Pet-Friendly Office Environment
- Office Drinks & Snacks
- Free Friday Lunches from Doordash
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
1-10 employees
