Head of Growth Marketing

Haystack News • Fort Lauderdale, FL

1d • Onsite

About The Position

Haystack News is the leading news streaming service, reaching 40+ million viewers with a personalized newscast across mobile, web, and connected TV. We have direct relationships with all the major TV platforms (Samsung, Sony, Vizio, LG, Google TV, Fire TV) and hundreds of premium news channels including ABC News, CNN, Bloomberg, and local stations across the country.
We pride ourselves on moving faster and executing better than anyone else in our industry, and we're now building a Premium subscription business on top of the free product. You should join us if you like to ship quickly and often, you want to learn how a Silicon Valley startup actually grows, and you like working in a small team where what you do shows up in the numbers the same week.
We're looking for a Head of Growth Marketing to own how Haystack grows new users, paying subscribers, and the revenue that comes with them, across mobile, web, and CTV. This is a hands-on, player-coach role, not a delegate-and-review one. You'll run the paid acquisition, you'll be in the data yourself, you'll brief and pressure-test the creative, and you'll own the funnel all the way down to retention and LTV on our Premium subscription. You'll have a small team and outside help to lean on, but the work is yours to drive. You set the plan, you find the wins, and you move without waiting to be asked. You'll start very hands-on, and as you prove it out, grow into owning the entire growth function.

Requirements

• A track record of growing a consumer subscription / freemium product: moving paid subscribers up and to the right, not installs. (Streaming, media, or DTC is a plus.)
• Real analytical ownership: ability to pull apart a dataset, find what's off, and form a point of view without being handed a chart.
• Comfortable in SQL / a warehouse like Snowflake and living in BI dashboards daily.
• Genuinely AI-native: use the latest AI tools in day-to-day work, have built or automated things with them, and stay out ahead of what's new.
• Hands-on performance marketing experience across Meta, Google, and Apple Search Ads, with an MMP (AppsFlyer) and the rest of the app-marketing stack (SKAdNetwork, attribution, etc.).
• CTV growth experience, or a clear reason you'll pick it up fast.
• A strong executor who gets results with finite resources.
• Startup or small-team background: at your best rolling up your sleeves, not running a big org.
• Ability to add work to the board themselves and keep it moving without a nudge.

Nice To Haves

• Streaming, media, or DTC experience.

Responsibilities

• Own paid acquisition across every channel: Meta, Google, Apple Search Ads, and the CTV platforms. Drive installs and trials down to a CAC and payback that can be scaled on, and do it on more than one or two channels.
• Own the Premium subscription funnel end to end: trial starts, trial-to-paid conversion, and retention. Think in LTV and payback, not cost-per-install.
• Run a real test-and-learn pipeline with our designer and video producer for creative, knowing which creative is winning and why, carrying the proven pieces forward, and keeping the quality bar high before anything goes live with budget behind it.
• Be in the dashboards (and Snowflake) every day, write your own queries to check whether something worked, and catch the broken number before anyone else does. Work with engineers to get new signals or events tracked and help test them yourself.
• Utilize AI tooling for efficiency and innovation, reaching for the newest tools, building automations, and staying curious about new developments.
• Manage the details and raise a flag early when something's blocked or overloaded instead of letting it sit.

Benefits

• Build the subscription growth playbook on a foundation that already works (subscriptions, discounts, offers, most of the plumbing), with real budget behind the channels that perform.
• Work directly with a leadership team that moves fast, leans into AI, and gives you the autonomy to run.
• See your work in the numbers every week, not every quarter.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed