Head of Growth Marketing

Bevi • Boston, MA

11d • Hybrid

About The Position

Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for single-use bottles and cans—making it easy, fun, and sustainable to stay hydrated. As the category leader in IOT-enabled beverage technology, we’re building a future where Bevi machines are everywhere people live, work, and connect. We’ve raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we’ve been rapidly growing year over year. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development. The Head of Growth Marketing is a key leader in our go to market organization. This role is accountable for driving high quality demand, accelerating funnel performance and building a modern growth engine that blends data creativity and AI-driven scale. This leader oversees performance marketing, lifecycle marketing, SEO, AIO, experiential and events along with all paid, owned, and organic initiatives tied to pipeline creation. This is a player coach role for someone who knows how to architect a growth system and is equally comfortable rolling up their sleeves to make it work. They bring deep expertise in how AI is transforming marketing and a strong point of view on how experimentation, analytics, and autonomy reshape the way teams operate. They work hand in hand with Sales, RevOps, and Product Management to make sure we’re capturing and converting demand efficiently as the business grows. This role requires a highly analytical skillet and an ability to build a team and create a culture of data-driven decision making and test and learn practices.

Requirements

• A deeply analytical marketer who thrives on clarity, structure, and measurable outcomes.
• Experienced in building growth engines for B2B or B2B2C businesses ideally in high growth or hardware enabled recurring revenue environments.
• Fluent across acquisition channels: paid digital, SEO, SEM, AEO, CRM, and experienced in lowering CAC and improving funnel efficiency.
• Passionate and informed about how AI is reshaping marketing including generative, predictive, and autonomous tools.
• A player coach who’s comfortable digging into dashboards, running tests, optimizing attribution, and making fast decisions.
• A strong cross-functional collaborator who communicates clearly and brings focus and operational discipline.
• Energized by experimentation and execution and motivated by results - not vanity metrics.

Nice To Haves

• 10+ years in growth demand generation or performance marketing roles.
• Experience leading high performing teams in scaling environments.
• Deep data analytics experience taking complex data sets and turning them into actionable insights
• Expertise with tools such as HubSpot, Salesforce, Looker and attribution platforms.
• Proven success building experimentation roadmaps and improving conversion at every stage.

Responsibilities

• Growth Engine Strategy Own Bevi’s full acquisition strategy across paid, digital, SEM, SEO, AEO, email, CRM, website conversion, and events.
• Design multi-channel campaigns that deliver predictable, cost-efficient pipeline.
• Build a rigorous experimentation roadmap focused on improving conversion rates, lowering CAC, and increasing pipeline velocity.
• Integrate AI-powered tools and workflows to unlock new levels of personalization, automation, and speed.
• Data Analytics and Optimization Establish a test and learn culture grounded in clear hypotheses, disciplined measurement, and visible results.
• Develop dashboards, KPIs, and reporting infrastructure that illuminate performance across the entire funnel.
• Partner with RevOps to ensure strong data quality and attribution enabling accurate insights and forecasting.
• Use predictive signals and scoring models to raise pipeline quality and improve Sales productivity.
• Experiential and Events Work with the Director of Experiential Marketing on the events playbook that consistently generates high intent leads and strengthens our brand.
• Work collaboratively to build the national and regional event strategy into the overall growth strategy.
• Build measurement frameworks to track ROI pipeline impact and post-event conversion.
• Collaborate with Experiential Marketing, Sales, and RevOps to build a full 360 digital and in-person strategy to maximize the impact of in-person events and activations.
• Organic Traffic Growth (SEO and AEO) Lead technical SEO and AI search content strategy and ongoing optimization to capture demand and rank for high intent commercial queries.
• Work with the content and brand team to build an AI-enhanced content engine that scales insights and accelerates organic traffic growth.
• CRM Lifecycle and Nurture Own lifecycle strategy to improve lead scoring, routing and nurturing.
• Ensure email and automation programs deepen engagement and create consistent high quality handoff to Sales.
• Combine behavioral data and AI driven insights to personalize journeys at scale.
• Website Conversion and Experience Own the marketing website as a performance asset optimizing UX, messaging, speed and testing frameworks.
• Develop clear conversion pathways for every audience and ensure the site reflects Bevi’s expansion into a broader beverage platform.
• Leadership and Collaboration Build, mentor, and scale a high performing growth team.
• Partner closely with Sales leadership on funnel alignment, definitions, processes, and shared accountability.
• Serve as a strategic advisor to the VP of Marketing and executive team on growth insights and forecasting.
• Champion a modern growth mindset that blends creativity, analytics, and intelligent automation.

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 101-250 employees