Head of Growth

Unit GroupNew York, NY
11d

About The Position

A fast -growing AI video commerce platform is seeking a hands -on Head of Growth to lead and scale its self -service revenue engine. You’ll own the entire funnel—from acquisition to activation, conversion, and expansion—turning free users into loyal paying customers through bold experimentation and data -driven strategy.

Requirements

  • 3+ years of experience driving growth for B2B SaaS or e -commerce products with a strong self -service model.
  • Proven success improving key growth metrics (conversion, activation, retention, ARR) through experimentation.
  • Hands -on expertise in product analytics, A/B testing, email automation, copywriting, and funnel optimization.
  • Strong product sense and attention to UX details.
  • Resourceful and proactive mindset, comfortable owning ambitious goals in a dynamic environment.

Nice To Haves

  • Experience in RevOps, product management, or full -stack marketing.
  • Familiarity with the Shopify/e -commerce ecosystem.
  • Comfort with SQL, BI tools, or growth platforms such as Segment, Amplitude, HubSpot, Mixpanel, or Customer.io.

Responsibilities

  • Design and continuously optimize the self -service funnel by identifying drop -offs and implementing impactful improvements.
  • Craft persuasive messaging across onboarding flows, in -product copy, and lifecycle campaigns to guide users toward paid conversion.
  • Launch and scale growth campaigns via email, in -app prompts, and paid channels.
  • Build a growth tech stack including analytics, experimentation, and automation tools.
  • Collaborate closely with Product, Engineering, Marketing, Sales, and Customer Success to ship cross -functional growth initiatives.
  • Act as a team of one initially, then lay the groundwork for scaling the growth function over time.

Benefits

  • You’ll directly impact a rapidly growing revenue stream.
  • Career growth potential as the first dedicated growth leader with the chance to build and lead a future team.
  • The opportunity to work on innovative AI + video commerce products used by top brands and consumers.
  • Join a world -class, global team working from offices in NYC and Tel Aviv with fast iteration cycles and high -impact collaboration.
  • Thrive in a culture that values ambition, speed, and shared wins.
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