Head of Growth Marketing

Lightning AI•San Francisco, CA

5d•$260,000 - $270,000•Remote

About The Position

Lightning AI is seeking a Head of Global Growth Marketing to establish and scale their growth engine. This role involves connecting the company's portfolio and customer value to market opportunities, ultimately converting them into pipeline. The Head of Growth Marketing will lead demand strategy and campaign execution across various channels including digital, paid media, webinars, email, web, and emerging channels. This is a new and pivotal role ideal for visionary builders. The position reports to the CMO and will define the operating model for demand program design, testing, execution, and measurement, with the ability to grow and develop a high-performing team. While San Francisco or New York is preferred, remote US-based employees are welcome.

Requirements

15+ years experience and strong track record of building and scaling B2B demand generation, digital marketing, or growth marketing in high growth technology companies
Deep understanding of complex B2B buying journeys, buying committees, complex sales cycles, account segmentation, ABM, and sales-assisted conversion.
Experience working with product-led/self-service growth motions for developer and end user communities.
A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
Analytical & Financial Acumen with deep proficiency in attribution, pipeline modeling, and managing budgets and vendors.
Strong business acumen and executive presence. Earns trust and builds credibility with strong communication skills and cross-functional leadership.
Can hold a strong point of view and be comfortable making hard calls.
Hands-on leader who is comfortable building from scratch with experience operating at scale. You know what good looks like and can build from 0 to N.

Responsibilities

Own the marketing growth strategy aligned to business goals, go-to-market strategy, and solution readiness.
Architect and scale the global demand generation engine, defining the long-term multi-channel strategy, go-to-market orchestration, and executive operating rhythm across customer segments, personas, and verticals.
Lead and drive digital demand campaigns across all channels including: webinars, email, web, nurture, and new/emerging formats for experimentation.
Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs.
Partner with MarketingOps, SalesOps, and RevOps to define and continuously optimize a trusted approach to account targeting, account and lead scoring, pipeline performance, and reporting.
Leverage insights to drive experimentation and improve effectiveness at optimal efficiency.
Partner with Product Marketing and Management to define campaign strategy and design, offers, and audiences to drive demand and pipeline.
Drive successful execution through all digital channels and in collaboration with Field Marketing & Events.
Build and optimize the Product Led Growth Funnel with targeted campaigns and experiments designed to increase new user signups, purchases, and product usage.
Establish experimentation and AI-native automation as core operating principles and develop testing frameworks across acquisition channels, landing pages, messaging, offers, website experiences, and conversion paths.
Hire, coach, and scale a high-performing, creative team across all digital channels, PLG, and ABM, fostering a culture of experimentation, ownership, and continuous learning.

Benefits

Comprehensive Health Coverage: Medical, dental, and vision coverage for employees and eligible dependents.
Meaningful Equity: RSUs that give employees a stake in the company's long-term success.
Retirement Savings: 401(k) matching (U.S.) and pension contributions (U.K.).
Flexible Time Off: Unlimited PTO, company holidays, and floating holidays to support work-life balance.
Company-Wide Winter Break: Two weeks of company closure each winter to disconnect and recharge.
Paid Parental & Family Leave: Paid leave to support you and your family through life's important moments.
Professional Development: Annual learning and development allowance to support your professional growth.
Wellness Benefits: Wellness and work-from-home stipends to support your physical and mental well-being.
Sabbatical Program: Four weeks of paid sabbatical leave after four years of service.
Flexible Work: Flexible schedules and a hybrid work model for our office-based teams.
In-Office Meals: Complimentary meals at our office hubs.