Head of Growth Marketing - Adaptive Planning

Workday•Pleasanton, CA

3d•Hybrid

About The Position

Workday Adaptive Planning is seeking a Head of Growth Marketing to lead global demand generation and pipeline growth for the Adaptive business unit. This role will own the strategy and execution of growth marketing programs that drive high-quality pipeline, accelerate new logo pipeline and revenue, drive customer expansion efforts, and improve funnel efficiency across global markets. While largely focused on top-of-funnel new lead acquisition, this leader also must be experienced and comfortable with mid-funnel and post-sale campaign tactics and strategies. This is a senior role that partners closely with Sales, Product Marketing, RevOps, the extended Marketing organization, and more to translate business priorities into measurable growth outcomes. This role also oversees lifecycle and field marketing, ensuring cohesive engagement from first touch through opportunity creation and acceleration, and translating global strategy into regionally relevant programs that support sales priorities.

Requirements

12+ years of B2B SaaS marketing experience, with deep expertise in growth marketing and demand generation - ideally at both enterprise SaaS & startup organizations
Proven experience owning pipeline and revenue outcomes in an enterprise or upper mid-market environment.
Strong perspective on modern marketing technology platforms, including how and where to leverage AI tooling to scale team productivity and output
An understanding of how to connect digital, nurture, and in-market execution into a unified motion to support business objectives
Cross-channel expertise and experiencing driving omnichannel campaigns, leveraging email, social, paid media, content syndication, events, OOH, display, and more
Experience building, leading, and scaling high-performing marketing teams
Strong analytical skills with experience in attribution modeling, funnel analytics, and performance optimization
Thorough understanding of digital channels, including but not limited to, paid and organic search (including LLMs), paid social, email, web, and more, as well as conversion rate optimization strategies and tactics
Experience partnering closely with Sales, RevOps, and Product Marketing teams
Comfort managing up and reporting out to senior executives outside of Marketing

Nice To Haves

Familiarity with multi-product or platform organizations preferred
Experience operating within a matrixed or global organizations, where aligning with diverse sets of stakeholders is the norm
Comfort in ambiguity, with a proven ability to continuously pressure-test assumptions, and always look for ways to improve conversion, efficiency, and impact
Perspective on the best ways to partner with inbound and outbound SDRs teams to maximize impact and scale
Ability to balance strategic thinking with hands-on execution, leading teams with clarity, accountability, and momentum

Responsibilities

Lead the end-to-end growth marketing strategy for Adaptive Planning, with accountability for pipeline creation, ACV contribution, and customer expansion programs
Own planning, execution, and optimization of full-funnel growth programs across digital, paid media, ABM, lifecycle, and partner channels
Partner with Sales, RevOps, and Marketing Ops to align on ICPs, segmentation, account prioritization, and pipeline targets.
Drive a culture of experimentation and continuous optimization to improve conversion rates, CAC, and funnel velocity.
Work with Marketing Operations to develop and maintain KPIs, dashboards, and operating rhythms to measure and report on performance, attribution, and RO
Lead lifecycle marketing strategy and execution, designing integrated nurture, engagement, and expansion programs that improve conversion, velocity, and pipeline quality across the buyer journey.
Oversee field marketing programs in partnership with regional sales leaders, ensuring consistent execution of growth plays while enabling local relevance and flexibility.
Align lifecycle, digital, and field efforts into a single, coordinated growth motion, rather than disconnected programs.
Build, develop, and lead a high-performing, entrepreneurial growth marketing team.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume