Head of Growth Marketing

Oboe • New York City, NY

2d

About The Position

Oboe's goal is simple: teach one billion people one trillion things. We'll do that by building the world's first completely generalized AI-powered learning platform. Today, so much of our focus is spent on making machines smarter. At Oboe, we believe it’s time for machines to make humans smarter. We’re a small but mighty team made up of builders who love learning, being challenged, and changing the world. If that kind of job appeals to you, we should talk. The Role We’re looking for a Head of Growth Marketing who will define how Oboe attracts, acquires, and converts learners across every subject, every vertical, every format. This is a hands-on, acquisition-focused role. You’ll be responsible for writing Oboe’s growth marketing playbook from the ground up and running the experiments that turn that playbook into something real, repeatable, and scalable . You’ll identify where our future learners live online, figure out the creative and messaging that resonates with them to bring them to Oboe. You’ll own our go-to-market strategy and build the marketing systems that scale as the company grows. If a new vertical launches tomorrow, you can ramp up fast, learn audiences faster, and build smart campaigns for any vertical to drive traffic. Not to mention, you have a well-documented preference for charts that go up and to the right 📈.

Requirements

• 6+ years of experience in growth marketing and/or performance marketing at a high-growth tech company.
• A track record of driving user acquisition using structured experimentation
• Motivated by challenge: New vertical launched? New topic area? You dive in with enthusiasm and rigor.
• Deep understanding of marketing metrics and how they back into CAC and LTV.
• Experience across a variety of acquisition channels and tactics.
• Comfort in a fast-moving startup with evolving processes and plenty of ambiguity.
• Strong organizational skills and the ability to juggle multiple things at once.

Nice To Haves

• Experience with marketing AI, ed tech, or consumer subscription products.
• Hands on experience with marketing automation tools and attribution modeling.
• Interest in how different learning verticals behave differently.

Responsibilities

• Own the Top of the Funnel: Define and own Oboe’s acquisition strategy to drive scalable user growth through all of our channels (including social, free, and paid).
• Build the Playbook: Write, iterate, and execute the Oboe growth marketing playbook – the experiments and frameworks that drive predictable and scalable growth.
• Drive GTM Strategy: Drive GTM / vertical-specific experiments across all channels to uncover scalable growth levers.
• Optimize Conversion: Partner with the team to help build key conversion pathways from “first click” to “signup”.
• Analyze and Refine: Surface insights on which channels, narratives, and verticals consistently perform.
• Always be Experimenting: Jump into new challenges, new channels, and new audiences with energy and flexibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed