Head of Digital Growth Marketing

Frank & Eileen•Los Angeles, CA

3h•$150,000 - $190,000

About The Position

Frank & Eileen is looking for a Head of Digital Growth Marketing to build, optimize, and scale our digital growth engine. This is a senior, hands-on role for a performance-driven marketer who thrives at the intersection of data, customer insight, and brand—and who knows how to drive profitable growth without compromising values. As Head of Digital Growth Marketing, you will own full-funnel digital performance across acquisition, retention, and lifecycle marketing which will drive revenue, efficiency, and customer lifetime value across U.S. and international markets. The Head of Digital Growth Marketing will set strategy, lead execution, and hold channels accountable to results while partnering cross-functionally to ensure a cohesive, premium customer experience. This role will manage four team members.

Requirements

8–10+ years of experience in digital growth, performance marketing, or lifecycle marketing.
Proven success driving DTC growth across email, SMS, paid social, paid search, affiliates, and lifecycle programs.
Highly analytical and comfortable owning numbers, forecasts, and performance narratives.
Fluent in tools such as Google Analytics, Shopify, Looker, Excel/Sheets, and attribution frameworks.
Strong people leader who can coach, prioritize, and execute at pace.
Comfortable operating both strategically and tactically in a fast-moving environment.
Passion for purpose-driven brands and sustainable growth.

Responsibilities

Own the digital growth roadmap across acquisition, retention, and lifecycle.
Set clear targets for revenue, ROAS, CAC, LTV, retention, and contribution margin.
Develop test-and-learn frameworks to continuously improve channel performance and scalability.
Lead segmentation, personalization, automation, and experimentation to drive repeat purchase and LTV.
Own platforms such as Klaviyo and Attentive, ensuring strong data hygiene and compliance (GDPR, CCPA, CAN-SPAM, TCPA).
Own paid social and paid search strategy in partnership with agency teams, with a relentless focus on efficiency and incrementality.
Ensure creative, audience, and bid strategies are continuously tested and optimized.
Scale affiliate and partner programs with a focus on incremental revenue, brand alignment, and performance transparency.
Establish clear reporting and dashboards across all channels.
Translate performance data into actionable insights for leadership.
Own performance reviews, forecasts, and optimization plans.
Lead and develop a high-performing growth marketing team.
Partner closely with Creative, Brand, Merchandising, Retail, and Wholesale teams to ensure aligned launches and storytelling.
Build scalable processes, strong agency partnerships, and a culture of accountability.