Head of Global Enablement

Sona•New York, NY

2d•Hybrid

About The Position

Sona is seeking a Head of Global Enablement to lead and scale its sales enablement function across its growing global team. This role reports to the Global VP of Sales and is a strategic yet hands-on position. The successful candidate will inherit an existing foundation, define its future direction, and implement programs to maximize the performance of enterprise sales teams. The commercial team is expanding rapidly in the UK and US, with established foundations including a GTM hub, a 6-week onboarding program, product enablement for Labor AI, and a redesigned sales stages framework. This role requires a permanent, full-time owner to scale these efforts, particularly in the US, which will be the primary location for new AE hires. The Head of Global Enablement will collaborate with Sales, Product, and Marketing to ensure teams are equipped with the necessary skills, content, and methodologies to succeed. This is not solely a strategic role; it involves actively writing playbooks, creating presentations, and managing programs. A key aspect will be designing enablement experiences with an AI-first mindset, utilizing tools like Claude Cowork to create interactive, scalable, and cutting-edge programs. The ideal candidate will possess innovative ideas on how AI can transform enablement work. The position is based in New York City, requiring a hybrid work model with three days per week in the office, and involves travel to the UK at least once a month. The role offers significant exposure to global teams and senior leadership from the outset, with a clear growth path to Director-level responsibilities as the function expands.

Requirements

Senior-level sales enablement experience, with a clear track record of strategic ownership and hands-on delivery
Proven experience supporting enterprise or complex sales environments. You understand multi-stakeholder deal cycles and what it takes to enable teams to win them
A builder. You've taken enablement from "rough" to "scaled" before, and you're comfortable writing the playbook as well as running it
Commercially oriented. You measure success in revenue terms, not training metrics, and you can connect enablement activity directly to business outcomes
AI-native in how you work. You can show specific examples of how you've integrated AI tools into how you build and deliver enablement, and you have a point of view on where the function should go next
Proven ability to influence senior stakeholders and drive alignment across Sales, Product, and Marketing without direct authority
Experience working across multiple regions or global teams
Willing and able to travel to London at least once a month

Nice To Haves

Scaled an enablement function from early stage to mature
Direct exposure to enterprise sales (quota-carrying or working closely alongside AEs)
Experience with MEDDPICC or similar methodology

Responsibilities

Own the global sales enablement strategy and roadmap, aligned to Sona's enterprise sales ambitions and GTM priorities
Iterate and scale our existing onboarding and ramp programmes across marketers, sellers, BDRs and solution consultants
Design and deliver region-specific enablement for both the US team and the UK sales team
Partner with product marketing on new product enablement as we launch new modules (Labor AI, ATS, LMS, and what comes next)
Build interactive, AI-native enablement experiences that go beyond traditional training formats
Establish success metrics focused on behaviour change and revenue impact: ramp time, win rate, deal quality, not just completion rates
Partner closely with the Global VP of Sales, Sales Directors, Product, and Marketing to keep enablement tightly aligned with business priorities
Travel to London at least once a month to build relationships with the UK team and ensure enablement lands consistently across regions