Head of Field Marketing

Ent

2d•Hybrid

About The Position

Ent is seeking a Head of Field Marketing to lead the team responsible for engaging security buyers. This role will build upon an existing calendar of events, executive programs, and account-based campaigns, transforming it into a strategic function that Sales, Revenue Operations, and Demand Generation rely on. The position is crucial due to the company's pipeline growth, requiring a leader to establish an operating rhythm and own a specific number. The ideal candidate will have experience in security or enterprise infrastructure, understanding the difference between a busy event schedule and a compounding pipeline.

Requirements

Led field marketing for a company selling into the enterprise space and carried a measurable pipeline number.
Experience marketing to security buyers (CISOs, SOC teams, security architects) or a comparably technical enterprise audience.
Experience running partner and channel co-marketing with shared pipeline goals alongside a direct sales motion.
Experience building measurement frameworks, including KPIs, attribution, dashboards, and post-program analysis.
Managed and developed a field team, including hiring.
Proven ability to work closely with sales and influence executive stakeholders to direct territory investments.
Fluency in CRM and marketing automation platforms, with the ability to work with data directly.

Nice To Haves

Experience building or scaling field marketing at a startup that has grown beyond its initial sales motion.
Experience supporting regions outside the US.
Familiarity with the cybersecurity conference circuit and an understanding of event ROI.
Genuine excitement about applying AI to marketing workflows.

Responsibilities

Own a field pipeline number and develop the program mix (events, ABM, executive engagement, webinars, partner co-marketing) to achieve it consistently.
Establish an operating model with clear KPIs, dashboards, attribution, and business reviews to demonstrate program effectiveness.
Collaborate with regional sales leaders and account directors to build territory plans aligned with whitespace, account penetration, and opportunity acceleration.
Design the company's presence at key industry events, including major conferences, regional roadshows, and executive gatherings.
Generate sourced and influenced pipeline through partner and alliance relationships, working collaboratively with the partner team.
Manage and optimize marketing spend, retiring ineffective programs and reinvesting in successful ones based on data-driven prioritization.