Head of Field Marketing, Retail and Consumer
About The Position
Cognizant is seeking a strategic and results-driven Head of Field Marketing to lead integrated marketing efforts for our Retail & Consumer business across North America. This role is critical in shaping and executing high-impact marketing programs that drive demand, accelerate pipeline growth, and elevate Cognizant's brand presence in the market. The ideal candidate will bring deep expertise in enterprise marketing within the Retail and CPG sectors, a strong command of field engagement strategies, and a passion for leveraging data, technology, and emerging trends, especially AI, to deliver measurable business outcomes. This role requires a balance of strategic leadership and hands-on execution, with a focus on cross-functional collaboration, team development, and customer-centric innovation.
Requirements
- 10+ years of B2B marketing experience, with expertise in field marketing, content strategy, and event execution
- 5+ years in enterprise marketing within the Retail & CPG sectors
- Experience leading high-performing teams and managing cross-functional initiatives
- Proficiency with ABM platforms (e.g., 6sense), CRM (Salesforce), and marketing automation (Pardot, Marketo, Eloqua)
- Strong communication, stakeholder management, and analytical skills
- Curiosity and foundational understanding of AI and its role in marketing innovation
- Ability to thrive in a fast-paced, matrixed environment
Responsibilities
- Develop and execute integrated B2B marketing plans aligned with sales goals and vertical priorities
- Own budget, performance tracking, and ROI analysis across campaigns and programs
- Lead and mentor a team of field marketers while fostering a culture of innovation, collaboration, and accountability
- Build content strategies tailored to Retail & CPG audiences-thought leadership, case studies, solution briefs, and digital assets
- Optimize content across channels: events, email, web, and social
- Leverage tools like Pardot, 6sense, and Salesforce to drive ABM and nurture programs
- Lead planning and execution of key industry events such as NRF, executive roundtables, customer forums, and partner activations
- Ensure events align with brand and business goals, analyze event performance and apply insights to future strategy
- Partner with sales to identify growth opportunities and deliver localized campaigns
- Collaborate with global marketing, product, and customer success teams to ensure message consistency
- Act as the voice of the field, sharing insights to shape broader marketing initiatives
- Monitor campaign and event metrics to improve conversion and engagement
- Report on KPIs including lead generation, pipeline contribution, and sales enablement
Benefits
- Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Professional, Scientific, and Technical Services
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
