Head of Digital Demand

LaunchDarkly

1d

About The Position

We’re looking for a Head of Digital Demand to define and scale LaunchDarkly’s digital demand strategy across all paid digital channels, organic search, AI-driven discovery, and digital analytics. In addition to leading the digital demand function, this role operates as a central partner across Demand Generation, Lifecycle, Web, Product Marketing, Marketing Operations, SDR, and Sales to ensure digital investment is tightly aligned to go-to-market strategy, pipeline creation, and revenue outcomes. This leader translates company and GTM strategy into integrated digital plans that drive predictable pipeline and revenue growth.

Requirements

• 12+ years of experience in digital demand, performance marketing, or growth leadership
• Proven success leading multi-function teams and complex digital portfolios in a B2B SaaS environment
• Deep expertise in paid media, search ecosystems, and evolving AI-driven discovery models
• Strong command of digital analytics and attribution, with accountability for pipeline performance and executive-level reporting

Responsibilities

• Revenue-Aligned Digital Demand Strategy
• Partner cross-functionally to evaluate revenue targets and growth plans, translating them into a clear digital demand strategy aligned to revenue objectives
• Develop comprehensive media plans and digital investment strategies designed to achieve pipeline and revenue goals across segments and motions, including a balanced mix of broad demand capture, and account-based approaches
• Own pipeline, revenue contribution, and efficiency outcomes for digital demand
• Make decisions on where to invest, scale, or pull back across paid, organic, and AI-mediated channels
• Establish evaluation frameworks, success metrics, and operating models for digital demand programs
• Paid Digital Media Leadership
• Direct all paid digital channels and spend, including paid search, paid social, display, YouTube, PPL, and emerging platforms
• Own accountability for the digital budget with authority over allocation, forecasting, and optimization
• Activate and optimize targeted, account-based media programs in close partnership with Sales, SDR, Marketing Operations, and Campaign teams
• Lead the creation of compelling ad copy, design, and landing page experiences by partnering with internal creative teams
• SEO, GEO, and Search Ecosystem Ownership
• Direct the organic search and generative engine optimization function
• Establish an integrated search strategy across paid search, SEO, and GEO that maximizes total demand capture
• Guide prioritization across keywords, categories, and intent segments at a portfolio level
• Lead the evolution of search strategy as AI-driven discovery reshapes how buyers find and evaluate solutions
• Digital Analytics and Measurement
• Lead digital analytics and performance measurement, including Google Analytics
• Define standards for measurement, reporting, and decision-making across digital demand
• Partner with Marketing Operations and RevOps to ensure data integrity and executive-level insight
• Use analytics to guide investment decisions, experimentation strategy, and long-term planning
• Organizational Leadership
• Lead and coordinate senior individual contributors across paid media, search, SEO, and GEO, setting clear strategic direction and accountability across disciplines
• Establish operating rhythms, planning processes, and accountability models across functions
• Foster strong cross-functional collaboration and reconcile diverse stakeholder perspectives to drive outcomes
• Present and defend digital investment strategies, results, and tradeoffs at the executive level

Benefits

• Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed