Head of Developer Marketing – DevRel

PayPal•San Jose, CA

About The Position

Develop insights and conduct market analysis to inform product strategy and positioning Create and refine value proposition narratives tailored to market segments Monitor and analyze competition to identify opportunities and threats Collect and validate customer feedback to guide product development Lead early detection and resolution of customer issues to improve satisfaction Oversee performance tracking through instrumentation and dashboarding Translate insights into actionable recommendations for product enhancements Drive the execution of key initiatives and go-to-market strategies Collaborate with cross-functional teams to deliver impactful merchant solutions Lead regional product marketing initiatives to align with business objectives Own developer-focused go-to-market strategy, including solution launches, campaigns, and sustained engagement programs across web, social, SEO/AEO, blogs, events, and third-party media Partner with Technical Content, Product Management, and Engineering to translate complex technical capabilities into clear value propositions, use cases, personas, and lifecycle messaging Drive global solution launches by aligning market segmentation, persona-driven messaging, and positioning across webcasts, demand generation programs, direct marketing, advertising, PR/AR, and sales enablement Create, implement, and scale onboarding, nurture, and reactivation programs for developers to drive long-term engagement and platform loyalty Measure and optimize campaign and program performance using defined awareness, engagement, and demand KPIs; identify opportunities for automation, tooling, and operational efficiency Build strong cross-functional partnerships with DevRel, Product, Engineering, Sales, Regional Marketing, and Corporate Marketing to achieve strategic objectives Drive operational excellence through process improvement, standard operating procedures, and systems that enable scale and consistency Coach, develop, and inspire a high-performing team, ensuring delivery against key business metrics and fostering a culture of creativity, accountability, and continuous improvement

Requirements

10+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.
10+ years of experience in product marketing, developer marketing, technical marketing, or related roles, including leadership of global programs
Demonstrated experience building and scaling developer-focused marketing or DevRel initiatives
Deep empathy for developer audiences and a proven ability to engage developers authentically across career stages, from students to seasoned professionals
Strong ability to translate technical concepts and specifications into compelling business and marketing narratives
Experience partnering closely with Product, Engineering, and Sales to deliver successful launches and enablement
Exceptional written and verbal communication skills, with a strong track record of storytelling and thought leadership
Proven ability to lead cross-functional teams and influence at all levels of the organization
Strong analytical, organizational, and execution skills with a bias for action and results
Bachelor's degree in business, marketing, engineering, or a related field

Nice To Haves

Proficiency or hands-on experience with modern front-end frameworks, backend systems, APIs, or analytics tools strongly preferred
MBA preferred

Responsibilities

Develop insights and conduct market analysis to inform product strategy and positioning
Create and refine value proposition narratives tailored to market segments
Monitor and analyze competition to identify opportunities and threats
Collect and validate customer feedback to guide product development
Lead early detection and resolution of customer issues to improve satisfaction
Oversee performance tracking through instrumentation and dashboarding
Translate insights into actionable recommendations for product enhancements
Drive the execution of key initiatives and go-to-market strategies
Collaborate with cross-functional teams to deliver impactful merchant solutions
Lead regional product marketing initiatives to align with business objectives
Own developer-focused go-to-market strategy, including solution launches, campaigns, and sustained engagement programs across web, social, SEO/AEO, blogs, events, and third-party media
Partner with Technical Content, Product Management, and Engineering to translate complex technical capabilities into clear value propositions, use cases, personas, and lifecycle messaging
Drive global solution launches by aligning market segmentation, persona-driven messaging, and positioning across webcasts, demand generation programs, direct marketing, advertising, PR/AR, and sales enablement
Create, implement, and scale onboarding, nurture, and reactivation programs for developers to drive long-term engagement and platform loyalty
Measure and optimize campaign and program performance using defined awareness, engagement, and demand KPIs; identify opportunities for automation, tooling, and operational efficiency
Build strong cross-functional partnerships with DevRel, Product, Engineering, Sales, Regional Marketing, and Corporate Marketing to achieve strategic objectives
Drive operational excellence through process improvement, standard operating procedures, and systems that enable scale and consistency
Coach, develop, and inspire a high-performing team, ensuring delivery against key business metrics and fostering a culture of creativity, accountability, and continuous improvement