Head of Developer Marketing – DevRel

PayPal•San Jose, CA

22h•Hybrid

About The Position

This role leads the transformation of PayPal’s Developer Marketing and Developer Relations (DevRel) go-to-market approach, shaping how PayPal engages, supports, and earns trust with developers globally. As a senior leader within Product Marketing, you will define and scale developer-focused strategies that strengthen PayPal’s position as a trusted platform for builders, partners, and technical innovators. You will set the vision for developer-facing messaging, programs, and campaigns that drive awareness, adoption, and long-term engagement across PayPal’s developer ecosystem. Partnering closely with Product, Engineering, DevRel, Sales, and Corporate Marketing, this role ensures developer needs, feedback, and experiences are translated into clear positioning, compelling content, and measurable business impact.

Requirements

10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Nice To Haves

10+ years of experience in product marketing, developer marketing, technical marketing, or related roles, including leadership of global programs
Demonstrated experience building and scaling developer-focused marketing or DevRel initiatives
Deep empathy for developer audiences and a proven ability to engage developers authentically across career stages, from students to seasoned professionals
Strong ability to translate technical concepts and specifications into compelling business and marketing narratives
Experience partnering closely with Product, Engineering, and Sales to deliver successful launches and enablement
Proficiency or hands-on experience with modern front-end frameworks, backend systems, APIs, or analytics tools strongly preferred
Exceptional written and verbal communication skills, with a strong track record of storytelling and thought leadership
Proven ability to lead cross-functional teams and influence at all levels of the organization
Strong analytical, organizational, and execution skills with a bias for action and results
Bachelor’s degree in business, marketing, engineering, or a related field; MBA preferred

Responsibilities

Develop insights and conduct market analysis to inform product strategy and positioning
Create and refine value proposition narratives tailored to market segments
Monitor and analyze competition to identify opportunities and threats
Collect and validate customer feedback to guide product development
Lead early detection and resolution of customer issues to improve satisfaction
Oversee performance tracking through instrumentation and dashboarding
Translate insights into actionable recommendations for product enhancements
Drive the execution of key initiatives and go-to-market strategies
Collaborate with cross-functional teams to deliver impactful merchant solutions
Lead regional product marketing initiatives to align with business objectives
Lead and evolve PayPal’s developer brand, defining tone, voice, positioning, and messaging that authentically resonates with developers across experience levels and geographies
Define, build, and scale differentiated developer marketing and DevRel programs that drive awareness, engagement, and adoption of PayPal’s developer products and services
Own developer-focused go-to-market strategy, including solution launches, campaigns, and sustained engagement programs across web, social, SEO/AEO, blogs, events, and third-party media
Establish and scale the PayPal developer web and platform presence (including emerging channels such as paypal.ai), ensuring a consistently high quality bar across content and experiences
Partner with Technical Content, Product Management, and Engineering to translate complex technical capabilities into clear value propositions, use cases, personas, and lifecycle messaging
Drive global solution launches by aligning market segmentation, persona-driven messaging, and positioning across webcasts, demand generation programs, direct marketing, advertising, PR/AR, and sales enablement
Develop business- and sales-ready content that clearly articulates PayPal’s differentiated value versus competitors, enabling effective field and partner conversations
Create, implement, and scale onboarding, nurture, and reactivation programs for developers to drive long-term engagement and platform loyalty
Measure and optimize campaign and program performance using defined awareness, engagement, and demand KPIs; identify opportunities for automation, tooling, and operational efficiency
Build strong cross-functional partnerships with DevRel, Product, Engineering, Sales, Regional Marketing, and Corporate Marketing to achieve strategic objectives
Drive operational excellence through process improvement, standard operating procedures, and systems that enable scale and consistency
Coach, develop, and inspire a high-performing team, ensuring delivery against key business metrics and fostering a culture of creativity, accountability, and continuous improvement