Head of Data & Analytics

Orchestra•Washington, DC

2d•$250,000 - $300,000•Hybrid

About The Position

Orchestra is seeking a Head of Data & Analytics to make intelligence a utility for the network, ensuring it's a capability every team relies on, available on demand and self-serve. The role involves shoring up data infrastructure, closing service gaps, and establishing data as a differentiated offering within Orchestra's portfolio. This senior commercial and strategic role has full P&L accountability, aiming for revenue growth through broad adoption of the intelligence utility. The position spans all Orchestra verticals, integrating deeply with PR/Earned Media, Public Affairs, Advisory, Paid Media, Influencer Marketing, Brand Strategy, and Social. The Head of Data & Analytics will lead a team of over 20 people, set the enterprise vision, build a self-serve intelligence platform and proprietary products, and serve as senior counsel on strategic accounts. The ideal candidate has experience at scale within major agencies, consultancies, or enterprise analytics organizations, has built data and insights delivery as a scaled, automation-first utility, and understands how to translate this into commercial growth in earned media and strategic communications.

Requirements

15+ years of progressive leadership in strategic insights, analytics, or research including meaningful tenure inside enterprise-scale organizations.
Demonstrated P&L ownership and revenue growth in an agency, consultancy, or analytics platform environment.
Deep expertise in earned media analytics, narrative measurement, and strategic communications research (not primarily ad tech or paid media).
Proven ability to build or scale an insights function including organizational design and senior talent recruitment, and self-serve delivery models that reach far more teams than bespoke engagements alone.
Experience developing proprietary research methodologies, frameworks, or data products.
Experience owning data infrastructure — access, pipelines, governance, and hygiene — as reusable, foundational infrastructure rather than one-off, project-specific builds.
Strong command of quantitative and qualitative research and analytics: survey design, message testing, segmentation, and media measurement.
Mastery of modern research technologies: social listening, media monitoring, analytics dashboards, and AI-enabled tools.
Strong cross-functional instincts with the ability to embed analytics seamlessly into broader communications and public affairs programs.
Ability to partner with leaders across sectors (Tech & Real Estate, Consumer, Corporate & Hospitality, Impact & Political) and partner directly with the leaders on delivering client work across insights, research, analytics and reporting.
Commercial leader first: comfortable closing business, articulating value, and driving growth.
Entrepreneurial and builder mindset, with comfort operating in ambiguity while scaling systems.
Executive presence capable of counseling C-suite clients and senior internal stakeholders.
Inspirational people manager with a track record of developing high-performing teams.

Responsibilities

Define and implement the foundational architecture, frameworks, and governance standards for insights, data and analytics across Orchestra.
Diagnose and close near-term service gaps in existing data, research, and measurement delivery.
Build a self-serve intelligence platform that puts data, insights, and reporting on demand for every team, every pitch, and every scope.
Develop proprietary intelligence infrastructure including narrative tracking, audience modeling, language strategy, and outcomes-based measurement.
Serve as Orchestra's enterprise thought leader on insights, analytics, translating AI advancements and emerging methodologies into actionable guidance.
Lead data strategy for key enterprise accounts requiring executive-level counsel.
Own and grow the P&L, with revenue growth driven primarily by demand generated from broad adoption of the intelligence utility, complemented by select bespoke engagements.
Develop scalable, packaged data products and intelligence partnerships that transform transactional engagements into institutional relationships.
Position Orchestra's insights capabilities in competitive pitches and integrated proposals.
Articulate the ROI of data in the language of business outcomes, reputation impact, and measurable change.
Oversee quantitative and qualitative research, audience segmentation, message testing, media measurement, and performance analytics across integrated accounts.
Establish shared standards for measurement, reporting, and insight delivery network-wide.
Build, mentor, and recruit a 20+ person team with clear specializations and growth pathways.
Champion predictive, outcomes-oriented analytics over activity metrics.
Integrate AI-augmented research tools, social listening platforms, and modern analytics technologies.
Build methodologies that strengthen with every engagement and cannot easily be replicated.
Embed analytics across Orchestra's verticals and service lines as the connective tissue of every integrated program.
Partner with Public Relations, Public Affairs, Brand Strategy, Paid Media, and Creative teams.
Partner with subject-matter experts and methodology owners across Strategy and Strategic Insights to translate their proprietary frameworks into scaled, self-serve products on the intelligence platform.
Elevate analytics fluency across the network through training, workshops, and capability-building.