Head of Data & Analytics

Orchestra Internal•Washington, NY

11h•Hybrid

About The Position

Orchestra is seeking a Head of Data & Analytics to make intelligence a reliable, on-demand, self-service capability across its network. The role will strengthen the underlying data infrastructure and close service gaps, then scale the capability across pitches, scopes, accounts, and Orchestra’s service lines. It is a senior strategic and commercial position with full P&L accountability, responsible for making Orchestra’s data capability a differentiated offering whose growth is driven primarily by broad adoption of the intelligence utility, alongside select bespoke engagements. The Head of Data & Analytics will work across Orchestra’s verticals and integrate analytics with PR and earned media, public affairs, advisory, paid media, influencer marketing, brand strategy, and social. The role leads a team of 20+ people, sets the enterprise vision, builds a self-serve intelligence platform and proprietary products, and provides senior counsel on strategic accounts. The successful candidate will bring experience scaling data and insights delivery as an automation-first utility within major agencies, consultancies, or enterprise analytics organizations, and translating that foundation into commercial growth in earned media and strategic communications.

Requirements

15+ years of progressive leadership in strategic insights, analytics, or research, including meaningful tenure inside enterprise-scale organizations.
Demonstrated P&L ownership and revenue growth in an agency, consultancy, or analytics platform environment.
Deep expertise in earned media analytics, narrative measurement, and strategic communications research; the experience should not be primarily in ad tech or paid media.
Proven ability to build or scale an insights function, including organizational design, senior talent recruitment, and self-serve delivery models that reach more teams than bespoke engagements alone.
Strong command of quantitative and qualitative research and analytics, including survey design, message testing, segmentation, and media measurement.
Mastery of modern research technologies, including social listening, media monitoring, analytics dashboards, and AI-enabled tools.
Strong cross-functional instincts and ability to embed analytics into communications and public affairs programs.
Ability to partner with leaders across sectors and directly support client work across insights, research, analytics, and reporting.
Commercial leadership skills, including comfort closing business, articulating value, and driving growth.
Entrepreneurial, builder mindset and comfort operating in ambiguity while scaling systems.
Executive presence and ability to counsel C-suite clients and senior internal stakeholders.
Inspirational people-management skills and a track record of developing high-performing teams.

Nice To Haves

Experience developing proprietary research methodologies, frameworks, or data products.
Experience owning data infrastructure—including access, pipelines, governance, and hygiene—as reusable foundational infrastructure rather than project-specific builds.

Responsibilities

Define and implement foundational architecture, frameworks, and governance standards for insights, data, and analytics across Orchestra.
Diagnose and close near-term service gaps in existing data, research, and measurement delivery.
Build a self-serve intelligence platform that makes data, insights, and reporting available on demand across teams, pitches, and scopes.
Develop proprietary intelligence infrastructure, including narrative tracking, audience modeling, language strategy, and outcomes-based measurement.
Serve as Orchestra’s enterprise thought leader on insights and analytics, translating AI advancements and emerging methodologies into actionable guidance.
Lead data strategy for key enterprise accounts requiring executive-level counsel.
Own and grow the P&L, primarily through demand generated by broad adoption of the intelligence utility, complemented by select bespoke engagements.
Develop scalable, packaged data products and intelligence partnerships that transform transactional engagements into institutional relationships.
Position Orchestra’s insights capabilities in competitive pitches and integrated proposals.
Communicate the return on investment of data in terms of business outcomes, reputation impact, and measurable change.
Oversee quantitative and qualitative research, audience segmentation, message testing, media measurement, and performance analytics across integrated accounts.
Establish shared network-wide standards for measurement, reporting, and insight delivery.
Build, mentor, and recruit a 20+ person team with clear specializations and growth pathways.
Champion predictive, outcomes-oriented analytics rather than activity metrics.
Integrate AI-augmented research tools, social listening platforms, and modern analytics technologies.
Build methodologies that improve with each engagement and are difficult to replicate.
Embed analytics across Orchestra’s verticals and service lines as a connective part of integrated programs.
Partner with Public Relations, Public Affairs, Brand Strategy, Paid Media, and Creative teams.
Work with subject-matter experts and methodology owners across Strategy and Strategic Insights to translate proprietary frameworks into scaled, self-serve products.
Improve analytics fluency across the network through training, workshops, and capability-building.
Partner with leaders across Tech & Real Estate, Consumer, Corporate & Hospitality, and Impact & Political sectors, and work directly with leaders to deliver client work across insights, research, analytics, and reporting.