Head of CRO

Impact Brands

2d•Remote

About The Position

IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 350 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast ). We are dedicated to helping improve the lives of people all over the world. At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles. IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a Head of Conversion Rate Optimization (CRO) (REMOTE) and let’s impact billions together! We're now looking for an experienced Head of Conversion Rate Optimization (CRO) to lead our experimentation and conversion strategy across our portfolio of brands. This is a high-impact role for someone who combines strong analytical thinking with commercial awareness and knows how to turn customer behavior, data, and experimentation into measurable revenue growth.

Requirements

Strong hands-on experience in CRO, experimentation, growth, e-commerce, or a closely related field.
Proven experience building and managing experimentation programs that generated measurable business impact.
Strong understanding of A/B testing methodology, experiment design, statistical significance, and test interpretation.
Deep understanding of e-commerce funnels and customer behavior.
Strong analytical skills and the ability to translate complex data into clear commercial decisions.
Strong experience with data analytics and key metrics.
Ability to prioritize opportunities based on expected impact, evidence, effort, and business objectives.
Strong stakeholder management and cross-functional collaboration skills.
Commercial mindset with a strong understanding of how CRO influences revenue, profitability, AOV, and customer value.
Experience leading, mentoring, or developing CRO professionals.
Excellent communication skills and the ability to influence senior stakeholders.

Responsibilities

Lead the CRO function and define the CRO strategy, priorities, KPIs, and experimentation roadmap across our portfolio of brands.
Own the end-to-end experimentation process: research, hypothesis generation, prioritization, test design, execution, analysis, and implementation of winning experiments.
Identify high-impact opportunities across landing pages, product pages, checkout, upsells, cross-sells, and post-purchase experiences.
Improve key commercial metrics including conversion rate, revenue per visitor, average order value, upsell performance, and overall funnel efficiency.
Use quantitative and qualitative data to understand customer behavior, identify friction points, and uncover growth opportunities.
Build a systematic experimentation culture focused on learning and sustainable business impact rather than simply increasing the number of tests.
Develop CRO reporting and measurement frameworks that clearly communicate experiment results, insights, and commercial impact.
Partner with marketing, creative, product, development, analytics, and brand teams to execute optimization initiatives.
Build and develop the CRO team, processes, and capabilities as the company continues to scale.
Present CRO performance, insights, and strategic recommendations to CMO.

Benefits

Remote work
Home office budget
Health and wellness budget
25+ Working Days of Holidays
2 paid days each year towards personal growth and community impact (Volunteering)
Personal development opportunities (online training)
Professional growth opportunities
Achievement Bonus
Exclusive access to company products
Flatwork culture
Team spirit (regular team-building activities and engaging online events)
Welcome Package