Head of Creative Content / Creative Director

Yamu • New York, NY

5d • Remote

About The Position

YAMU Media is seeking a Head of Creatives to join our leadership team in the United States. This role is unique as it focuses on building a creative function that directly drives revenue for high-growth ecommerce brands, with performance metrics like ROAS, hold rate, and conversion being key. You will be responsible for hiring the team, establishing testing frameworks, defining winning creative at scale, and building the necessary infrastructure. This is an opportunity to construct a creative organization from the ground up, supported by budget, data infrastructure, and a talent network. The position is for someone who has experience managing creative functions and knows how to innovate. The Head of Creative Content will own the entire creative function, from strategy and testing to production and team building, with a focus on revenue generation through ad performance. The ideal candidate has experience building creative systems at scale, producing winning ads across various formats, and making strategic decisions about internal versus external production. You will report directly to leadership and be accountable for creative output across paid media campaigns, responsible for building the team, owning the process, developing testing strategies, and ensuring all creative is engineered for performance.

Requirements

• Minimum 5 years in creative strategy and production for paid social advertising, with at least 2 years in a leadership or department head role
• Proven track record of building or scaling a creative department that produced winning ads at volume -- not managing a small team or freelance roster
• Portfolio of winning ads with performance data required -- you must be able to show what your creative produced in terms of revenue, ROAS, and performance benchmarks
• Minimum two case studies demonstrating direct impact of your creative strategy on a high-growth ecommerce brand's paid media performance
• References required -- at least one reference from someone who can speak to your leadership of a creative team and one who can speak to your creative performance results
• Proven experience with Meta advertising creative at scale -- you have managed or overseen creative for accounts spending significant monthly ad budget on Meta
• Experience with high-growth ecommerce brands in a direct-to-consumer context
• Demonstrated ability to build and lead teams -- this is the core of the role, not an add-on
• Existing network of high-performing creative specialists -- editors, scriptwriters, UGC agencies, VSL producers, and external vendors -- that you can activate immediately
• Strong written and verbal communication skills -- you will be presenting to brand leadership and internal stakeholders
• Based in the United States. This role requires US-based presence
• Must Understand Hook rate: what causes someone to stop scrolling and what causes them to keep going within the first two seconds
• Hold rate: how editing, pacing, narrative structure, and visual choices affect how long a viewer stays in the video
• Thumb-stop ratio: how to engineer the opening frame and first second to interrupt autopilot scrolling
• Attention psychology: how the brain processes information in a short-form video environment and how to use that to hold attention longer
• Re-hooks: how to rebuild attention mid-video when drop-off is expected, and when a re-hook is needed versus when the pace is sufficient
• Pattern interrupts: how visual, auditory, and narrative changes reset attention, and how to deploy them without breaking the creative's narrative flow
• Caption strategy: how caption design, timing, and emphasis affect both retention and accessibility -- this is an editorial decision, not a design task
• Buyer psychology: how to sequence pain points, desire, social proof, and urgency to move a viewer from awareness to intent
• Creative testing: how to structure tests that isolate variables so the results are actually readable -- not just running two ads against each other and calling the winner
• You have produced winning ads in every format below and can speak to what makes each one work and when to use it: UGC, Founder content, Testimonials, High-production commercials, Low-production ads, Comedy, Persona-specific ads, VSLs, Problem and solution ads, Product demonstrations, Native social content
• AI is not a bonus skill at this level. We are building AI-native creative infrastructure across the function, and the Head of Creative is the person who designs and runs it. The right candidate is already using AI to accelerate script generation, asset variation, hook testing, brief creation, and creative performance analysis. In your application, describe specifically how you use AI in your creative workflow today. Generic claims will not be considered.

Nice To Haves

• Experience building creative departments from scratch rather than inheriting an existing team
• Track record of producing creative across multiple brand verticals simultaneously, not just deep expertise in one category
• Experience presenting creative strategy and testing results to board-level or investor-level stakeholders
• Familiarity with TikTok Shop creative formats and how performance editing differs from standard paid social

Responsibilities

• Own the creative strategy across all brand accounts -- define the direction, set the standards, and hold the team to them
• Build, hire, and manage the creative department -- including editors, scriptwriters, designers, and any specialist roles the function requires
• Oversee all creative production from brief to final delivery, ensuring every asset is optimized for performance before it goes live
• Develop and run creative testing frameworks -- structured hypothesis testing across hooks, formats, audiences, and offer angles, with documented learning from every test
• Make the call on when to produce internally and when to source externally -- UGC agencies, VSL creators, street interview vendors, high-production studios -- and manage those vendor relationships when sourcing out
• Establish and maintain a library of winning creative, organized by format, hook type, performance outcome, and brand vertical
• Collaborate with paid media strategists daily -- creative decisions must be informed by what the data is showing in active campaigns
• Present creative strategy and performance insights to brand leadership and internal stakeholders with clarity and confidence
• Set the bar for what good means in this department -- and hold everyone in it to that bar

Benefits

• Commission after six months of employment
• Salaries are uncapped and periodically reviewed and increased based on performance and market conditions

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed