Head of Content, Live and Digital

Informa Group Plc. • New York, NY

9h • $150,000 - $170,000 • Hybrid

About The Position

This role is based in our New York City or Santa Monica office. We are seeking an exceptional Head of Content, Live & Digital to serve as a strategic thought leader who transforms industry insights into compelling content across live events and digital platforms. This senior individual contributor role combines editorial excellence with commercial acumen to drive thought leadership, year-round audience engagement, and revenue growth. The ideal candidate will be a visionary content creator who understands how to build and nurture communities, cultivate senior leadership relationships, and translate market intelligence into content that resonates and converts.

Requirements

• Bachelor's degree in Journalism, Communications, Marketing, or related field; advanced degree preferred
• 8+ years of experience in content strategy, editorial leadership, or thought leadership roles within B2B environments
• Proven track record of creating high-impact content that drives audience growth, engagement, and revenue
• Demonstrated success in building relationships with C-level executives and industry influencers
• Strong understanding of content marketing, SEO, digital platforms, and audience development strategies
• Exceptional writing, editing, and storytelling skills with the ability to translate complex topics into accessible content
• Commercial acumen with experience aligning content strategies with business objectives and revenue goals
• Data-driven mindset with proficiency in analytics tools to measure content performance and optimize strategies
• Self-starter with the ability to work independently, manage multiple priorities, and drive projects to completion
• Deep industry knowledge or ability to quickly become a subject matter expert in target markets
• Lead with empathy, understanding diverse perspectives and motivations while maintaining high standards
• Navigate complex interpersonal situations with sensitivity, honesty, and professionalism
• Willingness to travel domestically and internationally (up to 40%)

Responsibilities

• Develop and execute comprehensive content strategies that position the brand(s) as the definitive industry thought leader(s)
• Transform complex industry insights, trends, and data into compelling narratives across multiple formats and platforms
• Create content frameworks that drive year-round engagement beyond live events, building sustained audience relationships
• Identify emerging topics, industry shifts, and content opportunities that align with business objectives and audience needs
• Collaborate with senior leadership to shape editorial vision and ensure content aligns with commercial goals
• Produce high-quality, authoritative content including articles, whitepapers, research reports, video scripts, podcasts, and event programming
• Develop thought leadership pieces that establish the brand(s) as a trusted voice
• Craft compelling event content including keynote themes, session descriptions, speaker briefs, and promotional materials
• Ensure editorial consistency, quality standards, and brand voice across all content touchpoints
• Balance editorial integrity with commercial objectives to create content that educates, engages, and converts
• Create personalized content experiences that deepen engagement with key segments and personas
• Leverage data and analytics to optimize content performance, refine strategies, and demonstrate ROI
• Cultivate and maintain relationships with senior industry leaders, influencers, and key opinion leaders
• Support the Partnerships function through Identifying and recruiting high-profile speakers, contributors, and content partners for events and digital platforms
• Conduct executive interviews, advisory board sessions, and research initiatives to gather insights and build credibility
• Represent the brand at industry events, conferences, and networking opportunities to expand influence and relationships
• Serve as a trusted advisor to industry stakeholders, positioning the brand as an essential partner
• Align content strategies with revenue objectives including event attendance, sponsorship sales, and digital subscriptions
• Collaborate with Sales and Marketing teams to create content that supports customer acquisition and retention
• Develop sponsored content programs and thought leadership opportunities that deliver value to partners and audiences
• Track and report on content performance metrics including audience growth, engagement rates, and revenue attribution
• Identify new content-driven revenue opportunities including premium content offerings, research products, and advisory services
• Partner with Marketing, Sales, Events, and Partnership teams to ensure integrated content strategies
• Work closely with design, video, and digital teams to bring content to life across multiple formats
• Provide content expertise and guidance to internal stakeholders on messaging, positioning, and storytelling
• Share industry insights and audience intelligence across the organization to inform business decisions

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Senior