Head of Content/Creative Producer (Video)

Lower • Columbus, OH

5h

About The Position

Lower is building a lean internal content capability focused on creating premium, authentic, documentary-style content across short-form social, YouTube, and mid-funnel brand storytelling. We’re looking for a Head of Content / Creative Producer to own the strategy, storytelling, and creative direction behind that work. In this role, you'll identify the stories happening across Lower — from CEO and leadership activity to company initiatives, meetings, travel, events, customer stories, employee experiences, and behind-the-scenes moments — and determine how to turn them into content people actually want to watch. You’ll own the content roadmap from idea through final delivery: identifying stories, developing concepts, planning productions, preparing and directing subjects, and overseeing the creative execution of each piece.
You’ll work with in-house and freelance cinematographers, videographers, editors, and other creative talent, providing clear creative direction and ensuring the footage, story, edit, graphics, music, color, and final product meet a consistent creative standard. This is not a traditional corporate content or communications role. We’re building a fast-moving, creator-driven content engine that captures what is already happening across the company and turns it into compelling stories with minimal executive lift.

Requirements

• Experience leading creative production, content development, or storytelling for documentary, premium YouTube, sports, entertainment, creator-led media, or modern brand content.
• Demonstrated experience taking content from concept and story development through production and final delivery.
• Strong understanding of both long-form and short-form storytelling.
• Experience directing interviews, shoots, or unscripted productions.
• Ability to provide clear creative direction to cinematographers, editors, designers, and other creative partners.
• Experience managing multiple productions or a recurring content calendar.
• Experience working effectively with both in-house and freelance videographer, cinematographer, and editor talent.
• Strong judgment around storytelling, pacing, tone, and visual quality.
• Portfolio Required. Candidates should provide a portfolio or examples of work demonstrating strong storytelling and creative direction. We’re particularly interested in work involving documentary-style storytelling, premium YouTube, sports or entertainment content, creator-led media, executive/founder content, or modern brand storytelling. We care less about whether you personally operated the camera or edited every frame and more about your ability to explain the story you were trying to tell, your role in shaping it, and how you drove the work from concept through final delivery.

Nice To Haves

• Experience working with executives, talent, creators, athletes, founders, or other high-profile subjects is a plus.

Responsibilities

• Own the content strategy and production calendar across Reels/short-form, YouTube, and mid-funnel brand content.
• Develop a strong understanding of what is happening across the CEO, leadership team, and company to continuously identify potential stories.
• Determine which moments and initiatives are worth capturing and the best format, angle, and audience for each.
• Develop concepts and recurring content formats that can become recognizable parts of Lower’s content ecosystem.
• Balance planned productions with the ability to quickly capitalize on spontaneous moments and emerging opportunities.
• Turn company activity, ideas, and moments into clear creative concepts and compelling narratives.
• Create production and shooting briefs that give videographers and cinematographers clear direction on the story, moments, interviews, and footage needed.
• Plan and direct shoots, interviews, day-in-the-life coverage, events, travel, and behind-the-scenes content.
• Prepare executives, employees, customers, and other participants for interviews and filming so they can be natural and effective on camera.
• Direct interviews and productions while creating an environment that captures authentic rather than overly staged moments.
• Work closely with executives while requiring minimal time and preparation from them.
• Provide editors with clear direction on story structure, pacing, tone, and intended audience.
• Review cuts and provide decisive creative feedback throughout the editing process.
• Oversee the complete creative product, including narrative, edit, graphics, music, color, audio, and overall visual style.
• Maintain a consistent creative standard and recognizable voice across channels and formats.
• Ensure every piece of content serves a clear purpose while still being interesting enough that people genuinely want to watch.
• Build repeatable workflows that allow individual shoots and moments to become multiple pieces of high-quality content across formats.

What This Job Offers

• Education Level: No Education Listed