Head of Communications, B2B

Booking Holdings (NASDAQ: BKNG)•New York, NY

19h•$192,000 - $288,000•Hybrid

About The Position

Booking Holdings is seeking a Head of Communications, B2B to define, build, and lead the global communications function for its future B2B organization. This role will own the communications strategy, operating model, and governance to support B2B business goals, acting as a strategic enabler of commercial growth, partner engagement, and organizational transformation. The Head of Communications will oversee both external and internal communication to enhance the company’s B2B reputation and drive awareness and engagement among partners, media, and employees globally. Key responsibilities include owning media strategy and execution, developing executive thought leadership, shaping B2B media partnership and sponsorship approaches, and serving as a senior communications advisor to the B2B Leadership Team. This is a formative leadership role focused on creating a new global communications capability from the ground up, requiring close partnership with B2B Marketing, Commercial, Product, Corporate Communications, and Brand leaders to ensure alignment with enterprise priorities.

Requirements

Strategic Insight: Ability to analyze and translate complex business priorities into clear communication strategies, providing high quality counsel to senior leadership and influencing executive decision making.
Storytelling: Exceptional writing and narrative-development skills, with the ability to craft compelling, insight-led messaging tailored to diverse global audiences and channels.
Global Experience: Deep experience working across international markets, with strong understanding of the media, business and cultural landscapes in North America, Europe and Asia. Able to translate global priorities into locally relevant strategies and communications, while effectively navigating regional nuances and stakeholder expectations.
Stakeholder Management: Proven ability to navigate complex, matrixed organisations, building alignment across VP- and C-suite stakeholders, influencing cross-functional decision-making, and effectively managing agency partners.
Agility & Builder mindset: An experimental, builder-oriented mindset with the ability to create and scale communications capabilities in dynamic, fast-paced and ambiguous environments. Experience establishing communications strategy, governance, operating processes and measurement frameworks while continuously optimizing outcomes as priorities evolve.
Commercial Acumen: Strong understanding of how communications supports business growth, product strategy and go-to-market priorities, with the ability to balance reputational objectives alongside commercial outcomes.
Industry Knowledge: Strong understanding of e-commerce, B2B, technology, including AI, tech, and / or travel industries.
Media & External Relations: Demonstrated experience developing and maintaining relationships with media, industry bodies, and key external stakeholders to drive reputation and influence.
Team Leadership & Development: Experience leading, mentoring, and developing high-performing teams.

Responsibilities

Define and Drive the B2B Communications Strategy, Narrative & Positioning: Establish the organization’s purpose, narrative and messaging focused on tech leadership and partner-centric solutions, while ensuring communications supports long-term business and commercial objectives.
Lead External Media Engagement: Build and oversee a global external communications program, including managing global media relationships across trade, business, and tech media, leading proactive storytelling, issues and reputation management.
Elevate Executive Thought Leadership: Act as the primary communications advisor to the CEO and senior leadership team, shaping executive positioning, speaking strategy, media engagements, and social media content (e.g., LinkedIn) to reinforce industry credibility.
Drive Internal Engagement: Design the communications strategy and oversee internal B2B communications globally to engage employees, support organizational transformation, mark major milestones, and translate change initiatives into clear, human-centered narratives.
Establish the B2B Communications Capability from the Ground Up: Establish core channels, governance, agency partnerships, and measurement frameworks (metrics and feedback loops), as well as coaching talent, to build a scalable, high-performing global communications function.
Ensure Global Alignment & Collaboration: Represent the B2B organization within Booking Holdings' enterprise communications leadership, partnering closely with the company’s central corporate communication leads and brands to align B2B communications with enterprise priorities and strategy.