Head of Channel, AMER

Asana•San Francisco, CA

2d•Hybrid

About The Position

As the AMER Head of Channel Partnerships, you will shape and execute our Channel Partnerships Program across our AMER Region (Canada, North America, LATAM). The Channel and Ecosystems team is dedicated to accelerating Asana's growth and market reach through partnerships and fostering a thriving partner network. In this role, you will customize the global partner program to regional specifics, crafting and implementing channel partner strategies spanning recruitment, enablement, marketing, and incentive programs. You will build trusted relationships externally with Solutions Partners, Service Partners, and Resellers to drive our Co-Sell, Partner Sourced, and Service Partner Programs, while aligning internally with key business stakeholders across AMER. Your focus will also include strategic Global System Integrator alliances, Think Tanks, Higher Education, and technology partner relationships to support Asana's broader growth and coverage plans. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

Requirements

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
10+ years of experience in an international or B2B SaaS company, with a strong track record of building and executing partner programs in fast-growth technology environments.
A natural builder who enjoys creating new processes, developing revenue streams, and driving the partnership ecosystem beyond traditional IT distribution models.
Deep knowledge of B2B SaaS sales motions (both Product-Led Growth and Sales-Led), with a demonstrated ability to both architect high-level strategies and execute them operationally.
Thrives in a role that requires balancing strategic team management with active, hands-on deal execution and partner engagement.
Adept at executing short-term solutions and celebrating small wins while continuously refining partner operations for long-term scalability.
Extensive experience directly managing, supporting, and closing high-value partner deals.

Responsibilities

Strategically design and implement the AMER Partner Strategy to enhance partnership quality, quantity, and overall ecosystem growth.
Elevate the performance of existing partners through targeted growth strategies, comprehensive enablement, and robust engagement plans.
Identify and onboard new channel partners (including Solutions Partners, Service Partners, and Resellers) to achieve regional coverage and revenue goals.
Develop and manage strategic initiatives for Global System Integrators, Think Tanks, Higher Education, and technology partners.
Create, monitor, and manage channel partner budgets, growth forecasts, and key performance metrics.
Align closely with internal Revenue and Segment teams to ensure partner initiatives support broader regional growth targets.
Develop and maintain deep, trusted relationships with Tier-1 partners, working collaboratively to achieve mutual business milestones.
Stay highly informed on industry trends, competitive movements, and regional market conditions to iteratively optimize operations.