Head of Events Sales

Crosby Hotel LLC•New York, NY

6d•Onsite

About The Position

The Head of Catering & Events is responsible for leading, developing, and growing a service- and profit-driven Events Department at The Whitby Hotel. This role requires a strategic and hands-on leader who can drive revenue, cultivate client relationships, and ensure flawless execution of all events while fostering a culture aligned with Firmdale’s high standards of service and creativity.

Requirements

Bachelor’s degree (BA/BS) in Hospitality, Business, or related field
Minimum of 6 years of experience in Catering & Event Management, preferably within a 4- or 5-star hotel environment
Proven track record of delivering exceptional guest experiences and driving revenue growth
Demonstrated leadership experience managing and developing teams
Passion for hospitality, catering, and client relationship building
Exceptional communication skills (verbal and written)
Strong organizational, problem-solving, and multitasking abilities
Detail-oriented with a results-driven mindset
Ability to build and maintain effective relationships across diverse teams
Ability to work on a computer and manage detailed documentation
Prolonged standing, walking, bending, and desk work as needed
Regular communication in person, via phone, and in writing

Responsibilities

Partner closely with the VP of Sales to convert leads into strong client relationships and confirmed business
Actively prospect, solicit, and grow local corporate catering accounts through sales calls, networking, trade shows, and on-site entertainment
Build and maintain relationships with key clients and stakeholders within the local business community
Develop budgets and forecasts; implement strategies to meet and exceed revenue goals
Oversee the full lifecycle of events from booking through execution
Ensure accurate and timely preparation of Banquet Event Orders (BEOs)
Finalize event requirements while identifying upselling opportunities to maximize revenue
Collaborate with Sales and Events teams to optimize function space usage
Review all function setups to ensure client satisfaction at the start of each event
Address challenges proactively and ensure seamless event delivery
Maintain in-depth knowledge of hotel facilities, event spaces, and operational capabilities
Communicate effectively across all departments to ensure alignment and execution excellence
Ensure accuracy of event billing and conduct final bill reviews
Recruit, interview, and onboard top talent for the Events team
Lead, mentor, and develop a high-performing Event Management team
Conduct performance reviews and annual appraisals
Address team challenges and resolve conflicts with professionalism
Identify training needs and support ongoing professional development