Head of Business Development and Marketing - Real Estate

Clifford Chance•New York, NY

20h•$235,000 - $280,500

About The Position

This role is part of a global Business Development (BD) product team that will lead BD & Marketing support for the Real Estate Group, working closely with the Real Estate Sector. Clifford Chance's Real Estate Group advises on the full range of real estate-related transactions across all asset classes, including operational real estate. As Head of Business Development & Marketing, you will play a pivotal role in supporting the continued growth and market leadership of this globally recognised product group – shaping and driving the business development and marketing strategy; supporting the development of a high-value client portfolio; championing strategic client development through targeted growth initiatives, client listening and cross-selling; helping partners identify and pursue opportunities to broaden client relationships; delivering impactful campaigns and profile-raising initiatives; and leading and developing the business development team serving the Real Estate Product Group. You will work directly to support key stakeholders on their client and market business development initiatives and support the implementation of BD strategy. This role collaborates closely with the fee-earning population in region and globally to support identification, pursuit and winning of revenue generating opportunities. It connects partners and lawyers to the full spectrum of BD services and expertise available across the global function. This role works alongside counterparts in region, and in other product groups, as well as being a key member of the BD community globally.

Requirements

Previous experience in professional services business development (preferably in a law firm).
A strong interest in and understanding of the products relevant to this role.
Sound commercial awareness of legal market development, particularly in relation to products relevant to this role.
The ability to develop advisory relationships with partners.
Strong project management and organisational skills.
Excellent oral and written communications skills.
Ability to work as part of a team and with lawyers of all seniority levels.
Commitment to quality and attention to detail.

Responsibilities

Establish and oversee the implementation of BD development and marketing plans, ensuring alignment with firmwide strategy.
Track progress against plans and refine approach to achieve over-arching goals, focusing on ROI on a periodic basis.
Commission research initiatives on regional product and market trends, clients, prospects, and competitors to inform strategic marketing decisions.
Oversee and manage the quality of output, ensuring partner expectations are being met.
Act as the primary contact for information about the product offering in region, and related BD and marketing activities and campaigns.
Support the relevant product group in implementing its BD plan.
Work with relevant stakeholders to develop/shape BD product offerings and initiatives.
Facilitate the flow of information to drive collaboration and cross-selling of client relationships and products in region and globally.
Position and promote BD offerings and initiatives within the product group and the firm more widely.
Proactively spot market trends and opportunities for the product group across the region and globally.
Support cross-product panel RFPs with significant regional emphasis, working with our Global Proposals team.
Provide tailored input into significant product pitches and updating and maintaining capability statements.
Assist in identifying opportunities to position and raise the profile of the product group and its individual lawyers.
Lead in the organisation of relevant BD client events, seminars and conferences, sponsorships, PR, etc.
Oversee multiple marketing communications projects, including the delivery of relevant directory/awards submissions.
Support in the creation and distribution of thought leadership material.
Oversee and help with client targeting exercises and maintain oversight of priority clients and prospects in line with the firm's strategic priorities.
Embed a strong culture around client listening.
Ensure relevant regional marketing materials (standard pitch content, master capability statements, etc) are up to date and fit for purpose.
Apply depth of product knowledge to support firmwide client and sector programmes.
Conduct competitor, client and marketplace analysis to identify new and emerging client and sector opportunities.
Work closely with relevant key stakeholder(s) to execute on strategically important BD function projects.
Support the implementation of the BD Operating Model by assisting with the alignment of activity to teams (within and outside of BD), in line with technology roadmaps and transition plans.